FREE Shipping on orders $44+ 

3 Ways to go Custom

Man holding bag of INFINIT Custom Nutrition, "3 Ways to go Custom"

The 3 Stooges, 3 Little Pigs, 3 Michael Jordan retirements — Many great things come in three’s. 

Here at INFINIT, there are three super easy ways to create your own custom mix

We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.

No matter the method, our goal is for you to have your own custom blend that tastes the way YOU want and fuels you all day long without a single gel, bar, or salt pill.

So choose your route, choose your flavor, and get out there and discover your INFINIT possibilities! 

1. Custom 1-on-1 Consultation


Custom Consultation infographic

You set the time. We call you and give you the white glove treatment. Just sit back and let us work our magic. It’s that easy, and it’s a completely free service. Your personal INFINIT consultant will create the perfect mix for you based off of your needs, tastes, and your type of training. All 100% guaranteed.

  1. Tell us when you’re available.
  2. One of our team will contact you to confirm your appointment time.
  3. Your consultant will create the perfect mix designed to eliminate all the gels, salt pills, and food by adjusting the calories, electrolytes, protein, caffeine, and even flavor strength.

That’s it. Easy as 1, 2, 3. Absolutely no nutrition expertise needed. Your assigned knowledgeable consultant will tell you everything you need to know about your formula and how to use it. Your consultant will even be available after you receive your custom formula to help answer your follow up questions, or help you “tweak” your mix.


Please schedule the consult at least 24 hours in advance. The consultation should only last about 15-20 minutes, but will offer a lifetime of memories.

2. The Osmo-Fit Survey


Osmo-fit survey infographic

Answer a couple simple questions for the perfect custom-blended nutrition solution made just for YOU and your needs. INFINIT’s Osmo-fit System™ takes just a few minutes and creates your custom mix based off your answers.


Multisport athlete and need more than one formula? The survey can create your separate run and bike blends in a snap.



Even if you do not want to order right away, make sure to click “Order Now’ at to save your new custom formula to your account.

3. The Sliders


Sliders Inforgraphic

Do you know the number of calories and sodium you target per hour? Then this is the place you can go first.

Manually move the sliders to adjust what goes in your blend - natural flavor, calories and carbs, electrolytes, protein, BCAAs, and even caffeine!

If your adjustments throw the osmolality out of whack, INFINIT’s patented Osmo-fit System™ will automatically let you know. To keep it simple, green means go and red means stop. But we threw a curveball to all you leadfoot drivers out there because our yellow means caution, not hit the gas.


Click on the “?” next to each slider heading for information and tips about each attribute, including a short video explanation starring our founder and CEO, Michael.

As always, for any questions, our helpful & knowledgable customer service team are here to help!