Meet the Team
Meet our dedicated and highly skilled team committed to providing individualized support to each and every customer, and producing the best natural personalized performance & sports nutrition solutions on the planet.
President and CEO
Almost two decades ago, founder and CEO Michael Folan had a dream to create an isotonic, all-in-one nutrition solution that contains everything an athlete needs in one lightly flavored drink. As a ten-time IRONMAN finisher, he knew from experience that it had to provide easy-to-digest calories, while also tasting good even in extreme high-temperature conditions.
You can find our “Chief Powder Maker” at INFINIT HQ pretty much on any given day. But in his free time, you can find him spending time with his family, playing ultimate frisbee, golfing, or strumming on his guitar.
Laura Hering, RDN
Vice President & Registered Dietitian
Laura has been on the INFINIT Team for over 11 years. She first started out mixing up powder in production while in college. After graduating from the University of Cincinnati, and becoming a Registered Dietitian, she came on full-time as a Formulation Specialist and Clubs and Coach Coordinator.
With a knack for being a jack of all trades, she got the VP title after a few years in the fold, and now heads up our website development and marketing teams. Recently, she also added caretaker to the INFINIT mascot ("Lu") to her list of responsibilities. When not at INFINIT HQ, you can find Laura squeezing in a ride, golfing, hiking with her two pitties, or watching any type of sport with an IPA in hand.
Colin Riley, MS, RDN, CSSD, LD
Head Formulation Specialist & Sports Dietitian
Colin has been with INFINIT since 2017 as the head formulation specialist. Colin is a graduate of the University of Dayton and earned a Master’s degree in Sports Nutrition from Florida State University. He is also a Certified Specialist in Sports Dietetics (CSSD), which is the premier professional sports nutrition credential in the United States.
Colin has been active in the endurance sports community since 2005. Colin is a 2:48 marathoner and Boston Qualifier, he was also the 2013 USA Triathlon Olympic Distance National Champion and competed as a professional triathlete from 2016-2019. He has also been a guide on the US Paratriathlon team since 2013 guiding some of the top visually impaired/blind triathletes in the US.
Outside of INFINIT and training and racing, Colin enjoys spending time with his family, cooking, and drinking coffee — Colin earned the title of “Captain Coffee Bean” as INFINIT’s coffee connoisseur (aka Coffee Snob).
Kate Shaw, RD, LD
Front Office Administrator & Registered Dietitian
Kate joined our INFINIT team in the Spring of 2022. She is a graduate of Michigan State University and Loyola University Chicago’s Dietetic Internship Program. Kate spent many years as Clinical Dietitian before making the jump to the sports nutrition world.
Kate enjoys starting her day with a run or bike. She also enjoys cooking, the outdoors, spending time with her family, and watching/attending a good basketball game.
Leah Maschino, RDN, LD
Marketing Associate & Registered Dietitian
Leah is a Cincinnati native and attends graduate school at the University of Cincinnati. Leah completed her undergraduate at the UC in 2022 in Nutrition and Dietetics and earned her Registered Dietitian credential.
Leah joined INFINIT in November 2021 following a brief internship rotation with the company. She currently is working on her MBA while finishing her athletic eligibility as a cross country and track athlete as a Bearcat. Leah enjoys spending her free time spending time with family and friends, going to the beach, and golfing.
A University of Missouri alumnus, Max graduated summa cum laude, which is Latin for “owe-a lotta money.” Like his formerly beloved Rams, he later moved out of St. Louis, ending up in Cincinnati, where he decided to put that English degree to use by mixing up some Custom Formulas. He likes watching professional wrestling due to its highbrow nature and playing FIFA 12 on his PS2. He’s also about to be married, so he should probably include that he likes his wife as well. A five-year INFINIT resident, Max is a devoted listener to Devon’s bowling stores, and although he doesn’t understand Spanish, he’s pretty sure Francisco talks about how they’re best friends.
Other than walking his chunk pup Puddy 3 blocks before she lays down and traveling to as many countries as possible when there’s not a pandemic, Max’s favorite activity is referring to himself in the third person, so writing this bio was a walk in the park
Affiliate Marketing Coordinator
Lauren joined INFINIT after completing her degree at University of Cincinnati in Sports Administration. Originally from a small town in southern Ohio, Lauren moved to Cincinnati to attend UC and earn her degree in Sports Administration. A lifelong lover of all things sports, and part time coach, she understands what it takes to be an athlete and is eager to help them achieve their goals.
Outside of INFINIT HQ you can find Lauren hiking, kayaking, hanging out with friends, family, and her two dogs Gordon and Duncan.
Rick joined the INFINIT team after spending some time as a designer in the automotive industry. He earned his Multimedia and Web Design degree from Cincinnati State. He also has a degree in Music Education from The University of Toledo.
Rick likes to stay busy, and is very involved in the community. He is very active in Scouting, being a leader for 2 units, as well as being involved in youth leadership training programs. He also plays saxophone in a community band, where he plays concerts at retirement homes and parks in the Cincinnati area. In his downtime, you will find him hiking, cycling, camping, or playing golf.
Front Office Administrator
Rachael is an Ohio transplant who came from California. She has two Bachelor’s in Psychology and Elementary Education from Liberty University and is a NASM certified personal trainer and nutrition coach. She became heavily involved in fitness and nutrition after college and has been hooked ever since.
In her free time, you can find her at local trampoline parks with her son. She loves to be outdoors whether it's hiking, going to parks and dog parks, or spending time on the water. Although she has been known to take a day to binge-watch a good TV show.
Jon was born and raised in a small town in Indiana. Jon and his entire family went to Purdue, so there is a little rivalry between the Quality Control Manager. Jon also started on the ground floor as a Production Team Member. Being a team player and quick learner, Jon earned himself the reputation of being the “resident expert” after five years with the company.
When not at HQ, you can find Jon at the beach, on a golf course, or hiking around the city. Jon spends Christmas in San Diego with his family. He also loves to ski, and likes to challenge himself with double black diamond runs. He loves a thrill and is always ready for an adventure.
Quality Control Manager
Josh is from Fairfield, Ohio, and has been with the company for three years. He started as a member of the Production Team and worked hard to understand the company from top to bottom. He uses his eye for detail to make sure all procedures are precisely followed and that every product that leaves our doors is up to INFINIT quality and purity standards.
Josh is an avid gamer and fierce competitor. He and his family love all things Indiana University, and he regularly plays in an indoor soccer league. He usually plays goalie, but much like at INFINIT, he can assist anywhere. Josh likes to spend his free time on the golf course, playing cornhole, at the family lake house, or online playing video games.
Chief Hoppiness Officer
Lu kickstarted her career as a model and INFINIT brand ambassador in 2022. Besides being photogenic and fluffy, her favorite activities are the zoomies and the high jump. She loves crunching on veggies and can usually be found sneaking in a nibble between close-ups.
During the summer of 2022, while our marketing team was working through some of the challenges of the post-COVID era, we discussed a report that showed 45% of people globally have not felt true happiness for more than two years. We thought, “What better way to spread happiness than with an adorable rescue bunny?” After some time calling around the local animal shelters and rescues, we found our sweet “Lu,” and the rest is history.