NUTRITION CUSTOM BLENDED FOR YOUR
FORMULAS TAILORED TO YOU
No two athletes are the same. No two sports are the same. Create your own personal performance fuel hydration or protein powder tailored to your needs.
Create your own natural energizing hydration drink.
Tailored to meet your unique needs with your choice of flavor, electrolytes, calories, BCAAs, caffeine & more! Custom-blended to keep you hydrated and fueled all day long.
Build your own personalized protein powder.
Choose your protein, customize your calories & dial in the flavor for the perfect protein or thirst-quenching post-workout recovery mix. Made in the USA with clean premium ingredients.
Don't know where to start?
Connect with our Formulation Team who will walk you through the process. Our team of Registered Dieitians will create the perfect Custom-blended nutrition plan to match your goals.
KNOW YOUR NUMBERS
POWER YOUR GOALS WITH INFINIT PRECISION.
Explore the INFINIT Performance Labs toolbox and unlock your best performance with state-of-the-art wearable tools and guidance to create the ultimate personalized hydration + nutrition strategy.
SEE WHAT OUR CUSTOMERS ARE SAYING
Sound too good to be true? We hear that a lot. The proof is in the pudding... or in our case, the bottle.
The Custom Protein is a great way to start my day! At double the protein it keeps me full longer than most; blends well w/just water (I add fruit, other items for flavor) and the Vanilla is tasty enough to use alone. It's go-to breakfast smoothie! #iaminfinit
I cannot express how happy and the difference the custom blend made for me. After speaking with you and helping me create my custom blends, I put down a time 51 minutes faster than last year's time at this event. My legs felt strong and ready, with no cramping whatsoever the whole race. I will continue to use Infinit in my program for as long as I race because I believe it makes that much of a difference and the product/services you offer with the custom blends is unmatched.
I decided to give Infinit a try to see if it would be enough for the Leadville 100 MTB. I trained with it prior to the race and it worked great so my confidence level was high. The staff at Infinit were very helpful with dialing in the formula I would need. My goal was the 12 hour buckle. I ended up with a 10:44. All I had on the bike was Infinit and it was awesome. They say Leadville is an eating contest disguised as a MTB race and I’m thrilled Infinit was up to the task.
Just completed the Pisgah Stage Race in N.C. I am SOLD, I have competed in this event 4x and this is the first time I have been able to do the entire race without any nutritional issues. No cramps or bonking, while still maintaining the same diet I have used in the past. The event covered over 20k climbing and 120 miles of some of the most gnarly terrain in the country for mtb racing. Oh, I also had 32 PRs over the week and was able to hold the third spot on the podium all 5 days.
BEST FORMULA ON THE MARKET! Used the GoFar fuel all throughout my spring cycling racing season and felt energy and drive like never before! Kept me perfectly hydrated and energized to perform to the top! Just ordered my custom blend and can't wait to get it in!!!
SUPPORT THAT WORKS
Our dedicated and knowledgeable Customer Support Team is here to ensure you have an excellent INFINIT experience.
Shoot us an email or call us during our normal business hours Mon-Fri for immediate assistance.
No chatbots here. Our expert Formulation Specialists are standing by to answer your questions quickly via chat.
Check out our frequently asked questions for more information on our products, orders, shipping, and more.
WHAT WE'RE MADE OF
We use only 100% natural ingredients - Free from artificial colors, flavors or sweeteners.
Simplified Sports Nutrition
Complete all-in-one nutrition and hydration solutions formulated by sports nutrition experts to fuel peak athletic performance & support maximum results.
Clean Energy & Hydration
Made in the USA with 100% natural clean ingredients. Formulated with an exclusive electrolyte blend with sea salt. Sweetened with pure cane sugar. No colors or dyes. Zero artificial sweeteners or preservatives.
Hits the "Sweet Spot"
Situationally formulated to meet the needs of the masses, INFINIT Preset mixes were formulated from decades of working with athletes to develop Custom Nutrition Blends that work for unique body types.
STOCK YOUR SHOP
We are proud to partner with local bike shops and specialty stores throughout the US.
Ready to get INFINIT on your shelves? Request a wholesale account below to become an INFINIT authorized retailer.
SHOP BY SPORT
Every sport has unique demands. Shop our hydration, endurance fuel & post-workout recovery recommendations by activity type.
Dominate the 4th discipline of triathlon with isotonic formulas that eliminate the need for gels, chews, bars or salt tabs.
Simplify your bike nutrition so you can focus on the joy of the ride with all-in-one endurance hydration & fuel blends
Ditch the gels and chews, and simply sip and stride with electrolyte mixes made with easy-to-digest carbs & clean ingredients
Get the most out of every stroke with clean hydration and energy to fuel, plus all-natural post-workout recovery.
Maximize your muscle gains and reduce soreness with premium protein powders and energizing pre-workout drink mixes.
Simplify your trail nutrition and reduce waste with all-in-one hydration and backpacking fuel to keep you trekking strong all day
Shop by Need
Take your performance to the next level and optimize results with the right nutrition & hydration solutions for before, during, and after your workouts
Hydrate & Prime
Go into your workouts feeling 100% ready to go with easy-to-digest meal supplements, and clean electrolyte solutions to hydrate & energize.
Fuel & Replenish
Simplify your fueling and feel better with isotonic nutrition solutions formulated to energize, hydrate & replenish so you can go strong hour after hour.
Recover & Rehydrate
Recharge and rebuild stronger with dietitian-designed premium protein mixes formulated to support maximum muscle recovery.
We take pride in making nutrition simple and attainable for everyone & offer complimentary consultations with Registered Dietitian Nutritionists
Chief Powder Maker
President & CEO
Michael is a ten-time IRONMAN finisher and the idea man behind INFINIT'S patented Custom Osmo-fit system.
VP & Director of Nutrition
Laura is a Registered Dietitian Nutritionist, and the person who keeps things running behind the scenes.
MS, RDN, CSSD, LD
Head Formulation Specialist
Colin is a Registered Dietitian Nutritionist, a professional triathlete, and a USAT level 1 certified triathlon coach.