CYCLING

BIKE NUTRITION. SIMPLIFIED.

INFINIT was started by a group of athletes with one goal: To create a simpler way to fuel & hydrate.

Without the right hydration and fueling strategy, dehydration and low blood sugar can derail a bike ride and ruin your day in a hurry. But the old “pocket full of stuff” method of fueling can feel like conducting a science experiment on two wheels at 150bpm.

one bottle of INFINIT = one hour of fuel

We simplify things by putting all your nutrition right in your bottle... So all you have to do is drink your stuff and go.

CUSTOMIZABLE — We tailor formulas to match what each individual really needs.
ALL-IN-ONE SIMPLICITY — Just drink a bottle an hour. No gels, bars, chews or salt tabs.
MAX ABSORPTION — Scientifically formulated to be isotonic for max absorption — INFINIT tastes good and goes down easy, even in the most extreme conditions.

"Infinit got me through 3 very draining, hot, sweaty marathon bike races this summer with ZERO cramping and PLENTY of energy!"

Alan, Cyclist

"I carried 4 bottles with me on the course and attribute drinking one bottle of Go Far an hour to keeping me hydrated and fueled on an extremely hot race course. I never bonked or hit a wall or felt dehydrated the entire 17 hours that I was on the race course. This stuff is amazing."

Andrea, Gravel Cyclist

"I started using INFINIT because I was unable to get solid food down during intense races and needed an all-inclusive drink mix. Made my race nutrition far more simple. Got introduced to it by an Elevate Racing teammate and we have all been using it since."

Mark, Cyclist

"I was always leary about nutrition products, as in the past I had many bad experiences with other brands. I tried it for shorter races with much success. I then became enamored with ultra MTB racing and that is where Infinit really shines for me. I struggle to eat solids during training and events and Infinit just worked."

Daniel, Mountain Biker

"I’ve tried custom blends and many of the preset mixes, but my favorite is the Go Far Endurance blend. I’ve used INFINIT on multiple century rides. I love that it’s convenient to drink, keeps me feeling good on my rides, and tastes great!"

Phil, Cyclist

"Hearing how I could use all liquid nutrition and manage without gels was a huge deciding factor. orange Go Far and the lemon lime Speed both have the best flavor and have kept me from bonking when used correctly. I just got back on the bike in November 2020 after over 20 years away and I have completed the Rockcobbler gravel race and rode the Tahoe Trail 100."

Chris, Gravel Cyclist

Custom Hydration and Custom Protein single serving packets

Go Custom. For You, By You.

Get the most out of the hard work you put in by nourishing your body with clean nutrition tailored to your personal nutritional needs & fitness goals.

Create your own energizing hydration drink mix to prime and rehydrate, and personalize your protein to support muscle growth and recovery.

Start from scratch or let a Registered Dietitian guide you through the process.

QUICKSTART QUIZ

LEARN MORE

LIVE CHAT

TOP SELLING PRESET FORMULAS

Situationally formulated to meet the needs of the masses, INFINIT Preset mixes are a great place to start.

CYCLING

BIKE NUTRITION. SIMPLIFIED.

Go Custom. For You, By You.

TOP SELLING PRESET FORMULAS

Under 3 Hours

Over 3 Hours

Post-Workout

Shop

About

Support