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8 Signs You Need More Protein

Female athlete near dumbbells, text overlaid "8 Signs you may need more protein in your diet"

Protein is an essential nutrient that is present in every cell of the body and is critical to supporting athletic training. Protein is responsible for building and maintaining muscles, and is what makes up the enzymes that power all reactions in your body that keep you going

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Q&A with Andy Potts

Andy Potts on bike riding during a race, text "Andy Potts Q&A"

Rapid fire Q&A session with Team INFINIT Pro Triathlete and Olympian Andy Potts. Andy runs through 15 questions from INFINIT Facebook and Instagram followers, answering questions about his training and race day strategies leading up to the Ironman World Championships in Kona and beyond.

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Steelhead 70.3

Colin Riley running down hill, text "Steelhead 70.3 Race Report by Colin Riley, MS, RDN, LD"

A couple weekends ago I raced in the Steelhead 70.3 (Half Ironman) in Benton Harbor, Michigan. This was my 2nd time racing at Steelhead but the last time I raced here was back in 2010 where I set my 70.3 PR with a time of 4:16:06. This is my 3rd year racing a professional triathlete and I have dabbled in a few 70.3's over the last couple of years including Chattanooga (2016 and 2018) and Austin (2016 - canceled swim) and just hadn't put together a good half Ironman race in a long time.

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Moms of Multisport

Athlete running on beach, text on left "In honor of Mother's Day we celebrate the Team INFINIT, Moms of multisport"

This Mother’s Day we honor the multitasking moms of Team INFINIT. We probably all have memories of our moms helping us learn how to ride a two-wheeler, getting up early to shuttle us to swim practice, and sitting through all-day meets and competitions. On top of all that, this group of multisport mamas absolutely crush it on their own two wheels and manage to balance a demanding training load with their busy lives. They are there for their kids’ first steps, and then go out to run 20 miles of their own. From motherhood to athletics, from work to play, this is our salute to all the moms in training.

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Race Like a Pro 2018

INFINIT rider on bike in a race, text "Race like a pro 2018 Nutrition giveaway"

We want to see YOU race in black and gold this season. The Race Like a Pro 2018 Nutrition Giveaway gives you the opportunity to get your race day nutrition covered by rocking INFINIT Cuore gear while you compete and sharing with us on social media! Race Like a Pro will run throughout the entire 2018 season, but to participate you must purchase your INFINIT Cuore gear before the store closes January 28th.

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Like A Girl: The Fierce Women of INFINIT

Rosie the riveter with an INFINIT tattoo, text "Like a Girl The fierce Women of INFINIT"

“Like a girl” - A statement long used to belittle women's athletic abilities throughout history. “You throw like a girl,” “you run like a girl,” all phrases that have become so commonplace that you hear them anywhere from an elementary school payground to the corporate workplace. At INFINIT, we see things a bit differently. Swimming like a girl is swimming across the English Channel, biking like a girl is trekking across hundreds of miles of siberia, and running like a girl is just something you do after biking 112 miles and swimming 2.4.

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INFINIT And Football Club Cincinnati

INFINIT Nutrition Bag in FC Cincinnati stadium

INFINIT Fuels FC Cincinnati with a specially designed custom formula during their rigorous practices and training regimen. While FCC works to win games, vie for championships, and head towards the MLS, INFINIT is keeping the team fueled and hydrated with their all-natural sports fuel, so the athletes are able to perform at their best. FCC Athletic Trainer, Aaron Powell, outlined what he wanted to see in his team’s sports drink mix, and INFINIT was able to design a custom blend to his exact specifications.

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Thank You, Dad

Lucy Westlake and Her Father, text "Thank you, Dad"

At the age of 13 most of us are hanging out with our friends, stressed about our complicated middle school lives, and anxious for high school to start in a year. 13 year old Lucy Westlake is not like most of us. At the age of 13 Lucy is attempting to become the youngest girl to summit the highest mountain in each of the 50 U.S. States. 

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