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News - INFINIT Nutrition Blog

INFINIT Partners with Sua Sponte Foundation

Troops on a ridgeline, text "memorial day Giveback event to Support Sua Sponte"

Every Memorial Day, INFINIT teams up with a charitable organization that works to support our active servicemen and women, retired veterans, and their families. It’s an annual tradition that we are proud to continue, and this year we're excited to be teaming up with Sua Sponte Foundation to help support the Warriors and families of the 1st Ranger Battalion.

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INFINIT Cuore Kits

Athlete leading race in INFINIT Kit, text "INFINIT Race kits: available only for a limited time

We are excited to announce that you can now rock official INFINIT gear while you train and compete. INFINIT offers a variety of cycling, tri and running garments designed by our very own INFINIT creative team. We are proud to partner with CUORE of Switzerland to make all of our gear. Just like INFINIT, CUORE uses ultra premium materials and allows you to custom tailor your individual garments for your personal needs. You can alter the bib length and even the arm and body length of your jersey. 

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INFINIT Turns Thirteen

Cartoon of man on a bike in the background, text "INFINIT celebrates 13 Years"

INFINIT started as an idea from one guy, Michael Keiser. His idea was to create a platform where athletes could create an isotonic drink that contained everything you need to race at Ironman. Mike and I were training partners and friends. He told me of his plan on a plane on the way to Kona. When I heard his idea, I was instantly in.

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Chris Klug Foundation

man on bike in the woods, text "Giveback Day August 29.... Chris Klug Foundation"

April is National Donate Life Month, and no other organization champions this important and selfless cause more than the Chris Klug FoundationWe here at INFINIT are truly honored and privileged to continue our partnership with the Chris Klug Foundation, an organization dedicated to promoting lifesaving organ and tissue donation and improving the quality of life for those touched by donation. 2017 marks the 4th consecutive year that we’ve teamed up to support CKF and the awesome work they do, both on and off the bike.

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Get Off Your Butt

Running in cold mountainous area, text "Get off your butt"

It’s winter time and I’m telling you to get off your butt. I’m not calling you lazy or to tell you to stop sitting on the couch. In fact, it’s important to take some time off and rest the body. A rest period will allow the body to reset both mentally and physically. This doesn’t mean you have to stop exercising but by giving a pause to your usual sport you can make yourself better at your specific sport.

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A Note from the Chief Powder Maker

Pumpkins and gourds, text "Happy thanksgiving"

We hope that this note finds all of our INFINIT family with your feet up, getting an extra hour in your favorite chair after a long and successful season. It has been an amazing ride for the past 12 months here at INFINIT headquarters. ​We are blessed to continue to grow our business,​ but have still maintained the important personal relationships with our customers. I still see customers’ names that were the early adapters 11 years ago!

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Pan-Am Championships Recap

Cincinnati Cyclocross race image, text "OVCX Cincinnati Cyclocross"

As the sun set on the final UCI race the Kingswood Cyclocross venue in Mason, Ohio Stephen Hyde (Cannondale Cyclocross World) crossed the finish line, arms aloft in front of a loud crowd to take his second victory in as many days of racing at the Cincy CX Festival with PanAm Championships. The men’s Pro UCI C1 (highest international category) at Kings on Sunday capped off two days of racing for amateurs and professionals alike.

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Maverick Multisport's Laurel Wassner Takes on Kona 2016

Laurel Wassner riding on bike, text "Laurel Wassner, INFINIT" background pink flowers

It's hard for me to believe that in just two days I leave for Hawaii to compete in my 2nd Ironman World Championships. For those of you who do not know me, I have been competing as a pro since 2008. I raced primarily Olympic and Sprint triathlons until doing my first Iron distance race, Challenge Atlantic City in 2014. I ran a 3:08 marathon and won! Since, then I have recorded 5 top-10 Ironman finishes.

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