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Laura Hering

INFINIT Supports Got Your 6

Man on bike with american flag on, text "memorial day giveback event for the Got Your 6"

INFINIT is proud to be teaming up with Got Your 6 Foundation this Memorial Day to support their mission of bridging the civilian-military divide. A portion of the proceeds from every order placed this Memorial Day, May 30, 2016, will be donated to Got Your 6 Foundation.

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Holowesko-Citadel Racing Team

Holowesko race team picture, text  "Holowesko-Citadel Racing Team"

The Holowesko-Citadel Racing team, presented by Hincapie sportswear, is heading to San Diego on May 15th to compete in the AMGEN Tour of California. The team and coaches at Holowesko-Citadel have worked in unison with the staff at Infinit to create a line of products that fuel athletes throughout the race. The low-calorie, high electrolyte blend provides energy and hydration, while preventing cramping, for a team that races with high pace and intensity. This year’s team is coming off a very impressive 2015 season in which they claimed the honor of top team on the National Racing Circuit, as well as top individual NRC rider being won by Tom Skujiņš. Tom has since left team Holowesko-Citadel but has been replaced by Former US NRC individual winner, Travis McCabe. This year, the team is aiming even higher, and that will start with stage wins at the Tour of California. This year’s roster for California includes Robin Carpenter, Andrei Krasilnikau, Oscar Clark, Rob Squire, Travis McCabe, Andzs Flakis, Jon Hornbeck, and Joe Lewis.

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INFINIT is Proud to Sponsor KHS-Maxxis-JLVelo Cycling Team for the 2016 Race Season

Cycling team racing, text "KHS Maxxis JLVelo Cycling team. INFINIT Nutrition"

The SoCal-based Pro Cycling Team has been making waves early in the 2016 season. The 2015 season was fantastic on many fronts for the KHS-Maxxis-JLVelo cycling team. The team won 33 races across the United States and also netted several NRC podiums. Arguably, the highlight of the season was rider Fabrizio Von Nacher representing the team, and his native country of Mexico, at this year's World Championships in Richmond, Virginia. The KHS-Maxxis-JLVelo Cycling Team is off to an amazing start in 2016. The team already had 8 wins and 13 podium appearances going into the first round of NRC events at the Redlands Bicycle Classic in April.

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April is Adult Learn-to-Swim Month

INFINIT-US Masters custom nutrition bags, text "April is adult learn to swim month. Did you know: 10 people down every day in the US and 37% of adults cannot swim."

According to the Centers for Disease Control, 37 percent of American adults can’t swim the length of a pool, which puts them at risk of being one of the 10 people who drown every day in the United States. The Swimming Saves Lives Foundation, U.S. Masters Swimming’s charitable arm, has declared the month of April “Adult Learn-to-Swim Month.” April marks the start of the warmer months when pools, lakes, and beaches are opening up for spring and summer recreation. In an effort to reduce these staggering numbers, INFINIT & U.S. Masters Swimming have partnered up to raise awareness and resources for the Swimming Saves Lives Foundation through the development of the U.S. Masters Swimming line of formulas

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Meet the INFINIT Team

Picture of INFINIT Staff, text "Meet the INFINIT Team"

Just how small are we? With a staff of only 8 full-time and 2 part-time employees, there is a big chance that you will recognize the name of someone you have worked with here at INFINIT!  Get to know the team behind creating, mixing, and producing your nutritional needs.

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What is the REAL $$$ cost of a 100 mile ride?

Man drinking on bike, text "What is the Real cost of a 100 mile ride"

I spend a great deal of my time talking to customers. I like staying in touch with what is going on in the sports we support, and also getting feedback from people. Occasionally I get the comment “INFINIT is kinda on the expensive side, but well worth it!” That got me thinking (a dangerous thing), how does INFINIT compare on a cost basis when looking at other companies?


Let’s break it down in a simple way, a 100 mile ride that takes 6 hours:


Method #1: “The old-school pocket full of stuff method”


  • 6 bottles of a sports drink @ $1.50 = $8.00. A total of 900 calories, 800mg sodium and no protein
  • 4 gels @ $1.25 = $5.00. A total of 400 calories, 500mg of sodium and no protein
  • 1 bar @ $1.25. 250 calories, 240mg of sodium and 9g or protein.



  • $14.25
  • 1550 calories
  • 1540 mg of sodium
  • 9g of protein


While this “system” can certainly work, it is very difficult to keep you gut consistent throughout the day. Many times age-groupers will do too much and your gut will shut down. Other times they may not do enough and have the dreaded bonk. Then there is that “trying to get down an energy bar in 90 degree heat after 4+ hours in the saddle”. There’s nothing quite like the enjoyment of chewing on the same bite for 20 minutes, and we’ve all been there.

In any case, not only will you have to keep track of all of these various components, but alsoYOU MUST CARRY WATER to wash all of this stuff down. Remember, if you drink your sports drink on top of a gel or a bar, you are going to end up with a thick sludge of goo in your gut that will NOT process. Your body then has to go into digestive mode, pull water out from where it should be used (to keep your body cool and muscles working properly) to dilute the sludge in order to get it to pass. This digestive process will cause you to dehydrate and loose performance.


Method #2: 6 bottles of INFINIT’s Endurance custom blend @ $1.75 = $10.50



  • $10.50 (37% LESS than gels, drinks, salt pills and bars)
  • 1680 Calories (More calories)
  • 2,250mg of sodium (68% MORE sodium, potassium, calcium and magnesium)
  • 24gms of protein (266% MORE protein)


Isotonic solutions.
Drink your stuff…ride your bike.
66% of the cost


So next time that you think that INFINIT is more expensive, remember this.

  • INFINIT delivers an all-in-one delivery system that custom-blended to taste how YOU want.
  • More calories in an Isotonic form that is guaranteed to give you zero problems.
  • Enough electrolytes to throw away that pocket full of salt pills.
  • Enough protein to keep you from getting hungry all day long.
  • All of this at a MUCH lower price than other products.


There…now I feel better. :)