Fuel Your Best Performance — TAKE THE QUIZ to get started!

Laura Hering

Holowesko-Citadel Racing Team

Holowesko race team picture, text  "Holowesko-Citadel Racing Team"

The Holowesko-Citadel Racing team, presented by Hincapie sportswear, is heading to San Diego on May 15th to compete in the AMGEN Tour of California. The team and coaches at Holowesko-Citadel have worked in unison with the staff at Infinit to create a line of products that fuel athletes throughout the race. The low-calorie, high electrolyte blend provides energy and hydration, while preventing cramping, for a team that races with high pace and intensity. This year’s team is coming off a very impressive 2015 season in which they claimed the honor of top team on the National Racing Circuit, as well as top individual NRC rider being won by Tom Skujiņš. Tom has since left team Holowesko-Citadel but has been replaced by Former US NRC individual winner, Travis McCabe. This year, the team is aiming even higher, and that will start with stage wins at the Tour of California. This year’s roster for California includes Robin Carpenter, Andrei Krasilnikau, Oscar Clark, Rob Squire, Travis McCabe, Andzs Flakis, Jon Hornbeck, and Joe Lewis.

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INFINIT is Proud to Sponsor KHS-Maxxis-JLVelo Cycling Team for the 2016 Race Season

Cycling team racing, text "KHS Maxxis JLVelo Cycling team. INFINIT Nutrition"

The SoCal-based Pro Cycling Team has been making waves early in the 2016 season. The 2015 season was fantastic on many fronts for the KHS-Maxxis-JLVelo cycling team. The team won 33 races across the United States and also netted several NRC podiums. Arguably, the highlight of the season was rider Fabrizio Von Nacher representing the team, and his native country of Mexico, at this year's World Championships in Richmond, Virginia. The KHS-Maxxis-JLVelo Cycling Team is off to an amazing start in 2016. The team already had 8 wins and 13 podium appearances going into the first round of NRC events at the Redlands Bicycle Classic in April.

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April is Adult Learn-to-Swim Month

INFINIT-US Masters custom nutrition bags, text "April is adult learn to swim month. Did you know: 10 people down every day in the US and 37% of adults cannot swim."

According to the Centers for Disease Control, 37 percent of American adults can’t swim the length of a pool, which puts them at risk of being one of the 10 people who drown every day in the United States. The Swimming Saves Lives Foundation, U.S. Masters Swimming’s charitable arm, has declared the month of April “Adult Learn-to-Swim Month.” April marks the start of the warmer months when pools, lakes, and beaches are opening up for spring and summer recreation. In an effort to reduce these staggering numbers, INFINIT & U.S. Masters Swimming have partnered up to raise awareness and resources for the Swimming Saves Lives Foundation through the development of the U.S. Masters Swimming line of formulas

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Meet the INFINIT Team

Picture of INFINIT Staff, text "Meet the INFINIT Team"

Just how small are we? With a staff of only 8 full-time and 2 part-time employees, there is a big chance that you will recognize the name of someone you have worked with here at INFINIT!  Get to know the team behind creating, mixing, and producing your nutritional needs.

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What is the REAL $$$ cost of a 100 mile ride?

Man drinking on bike, text "What is the Real cost of a 100 mile ride"

I spend a great deal of my time talking to customers. I like staying in touch with what is going on in the sports we support, and also getting feedback from people. Occasionally I get the comment “INFINIT is kinda on the expensive side, but well worth it!” That got me thinking (a dangerous thing), how does INFINIT compare on a cost basis when looking at other companies?

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