Fuel Your Best Performance — TAKE THE QUIZ to get started!

Laura Hering

Meet Team INFINIT: Jen Lee

Jenn Lee in a row boat, text "Jenn J Lee, Professional Paddle Athlete"

Paddle sports have really risen in popularity over recent years as serious solo sports, as well as a fun way to crosstrain and gain endurance in the hot summer months. As more and more athletes hit the water, paddle sports competitions have reached new heights in interest and participation. With this area of endurance sports in an upward trajectory, we wanted to talk to one of the hardest working athletes competing in the sport today — INFINIT Pro Jenn J Lee.

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Why Multiple Carbs?

Mountain Biker on a dirt cliff path, text "Why Multiple Carbs"

Despite what some folks in the endurance world may try to tell you, science has proven time and time again that carbohydrate is the body’s preferred source of energy. Sure the body can operate solely off of fat and ketone bodies (when you force your body into an metabolic adaptation called "ketosis"), but it will probably feel like you're fighting an uphill battle. 

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Race Like a Pro 2018

INFINIT rider on bike in a race, text "Race like a pro 2018 Nutrition giveaway"

We want to see YOU race in black and gold this season. The Race Like a Pro 2018 Nutrition Giveaway gives you the opportunity to get your race day nutrition covered by rocking INFINIT Cuore gear while you compete and sharing with us on social media! Race Like a Pro will run throughout the entire 2018 season, but to participate you must purchase your INFINIT Cuore gear before the store closes January 28th.

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Chia Pudding MUD Pie Recipe

Mud Chia Pudding with gummy worms, text "INFINIT Chia Pudding"

With Halloween just around the corner, the scent of fallen leaves, and the chill in the air, you may find yourself craving a special sweet treat. For us, this time of the year brings back memories of obsessing over this year's costume, bobbing for apples, and sweet treats like dirt pudding cups!

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Team INFINIT Performance 2018 | Endurance Athletes Team

INFINIT White and Black kit, text "Introducing Team INFINIT Performance"

INFINIT is excited to announce the new Team INFINT Performance, an Endurance Race Team that is open to endurance athletes of all kinds and calibers. Endurance events are widely known as an individual sport, but age group clubs and teams are becoming increasingly more popular with every passing year. Athletes of all ability levels are realizing that having a support system is a great way to stay motivated and ensure progression while training and competing in such demanding sports.

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Meet Team INFINIT: Nick Chase

Nick Chase running with a black background, large yellow text "Nicholas Chase," INFINIT Loop logo bottom right corner.

Nicholas Chase is trucking through his 4th year competing among the professional ranks in triathlon. The journey seemed to have evolved quickly but has completely taken over his life. Now Nick co-owns a coaching company where he and 3 other coaches lead over 100 athletes world-wide.

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Meet Team INFINIT 2017: AJ Baucco

A.J. Baucco on a bicycle on a country road, text "Professional triathlete AJ Baucco"

In the sport of Triathlon, AJ Baucco is known for his personality and his style just as much as his race results. As a former punk rock drummer, AJ is very unique in the sport of triathlon. He spent much of his teenage years touring the US with his band, while living out of a van. When he was in his early 20s, a friend introduced him to the sport of triathlon. Triathlon gave AJ direction in his hectic life and it soon began to consume his life all together.

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INFINIT Goes Green

Grass in a field, text "INFINIT has pledged to offset the climate impact of the delivery of every package shipped Through carbon initiatives  including UPS carbon neutral shipping"

The INFINIT Team is dedicated to minimizing our impact on our planet. We strive to reduce waste, conserve resources, and minimize our emissions through common sense practices that we implement throughout every part of our company. We work to source domestically produced, sustainable ingredients to create natural and clean products the way nature intended. And we design our products to produce as little waste as possible to prevent litter on our roads and trails.

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