FREE Shipping on orders over $50 

Beginners Guide

It's Cross Time

Frankie andreu riding a bike over an obstical, text "Frankie Andreu #CXTime INFINIT"

Getting muddy over a short period of time at a high intensity is everything that cycle cross is about. It’s about developing a skill level and technique that compliments your fitness and power.The other elements of cycling are still there. Starting quickly, riding in a pack, fighting for position, and tactics are all part of the race. When you add the dirt, grass, bad weather, choice of equipment and running then you have a sport that is as different as it is the same. Cycling legend Frankie Andreu breaks down the growing sport of cyclocross and dives into why the sport appeals to so many different types of athletes

Read more

Pregnancy: The Ride of a Lifetime

Woman holding her belly, text "True Life: I'm a Pregnant Athlete"

The role of women in today’s society has certainly evolved over the last 100 years. There are more female CEOs than ever; more women are choosing careers in business, science and law. There has also been a notable rise in women in sportsIn 1972, Title IX was signed to provide everyone equal access to programs and activities (i.e. sports), that receives federal financial assistance. Since then there has been a 545% increase in the percentage of women playing college sports and a 990% increase in the percentage of women playing high school sports. Being a woman, and athlete myself, it’s amazing to see the progression over time and how far we’ve come.

Read more

Calculating Your Sweat Rate

Woman drinking water, text "How to Calculate your Sweat Rate"

Sweat rate is a critical piece of information for athletes, and it is actually fairly easy to figure out. But this relatively simple data point can have a major impact on your performance. Studies have shown as little as a 0.5% loss of body water can cause increased strain on the heart, and as little as 2-3% of total body weight can cause declines in performance.

Read more

What’s the Deal with Sugar?

sugar carbs nutrition FAQs

Sugar. This sweet and energy-rich substance (C12H22O11) has been used and treasured by humans for thousands of years. It is one of the world’s oldest documented commodities. It's also one of the most utilized ingredients in the world, and is responsible for bringing sweetness to our lives in the form of baked goods, chocolate, ice cream, and so much more. So why have these once highly valued granular bits of sweetness suddenly found their way into our health-conscious crosshairs?

Read more

10 Tips When Preparing for Your First Obstacle Course Race

People climbing at the top of a mountain, text on the bottom left "10 Tips for preparing for an obstacle course race"

Spartan. Tough Mudder. Warrior Dash. As different as the names may be, they’re all representative of a sport that has been presenting fitness enthusiasts with new challenges for the better part of the last decade. An Obstacle Course Race (OCR) isn’t just a 5K. Nor is it a triathlon, or a strength-training competition. It’s the best elements of all those events rolled into what has lovingly been described by devotees as a sufferfest, and it’s going to push your body and mind to the limit.

Read more

Balancing Triathlon & Family

Andy Potts riding bike and son running next to him, text on left "balancing Triathlon and Family"

Throughout my career, I have had the privilege to travel the world and watch you share the joy of racing and an active healthy lifestyle with your families. Regularly, I am asked about how I balance training, racing, my coaching business, and family. I gotta say, it’s not easy but it pales in comparison to the juggling act most of you have to do.

Read more

What the MUD

Bag of INFINIT Mud on a table, text "What the Mud? How to use mud in your training regimen"

Whether it’s hitting the highest weights, running/riding/swimming the fastest splits, or burning the most calories, getting the right nutrients pre-workout is essential to perform and feel ready to work hard. With a variety of carbohydrates, protein, and caffeine, MUD is an easy and great product to fuel up before a workout.

Read more

The Link Between Caffeine and Athletic Performance

Man on bike, text "Caffeine and Performance effects"

Caffeine is one of the most commonly used drugs in the world with millions (probably billions) of people around the world drinking coffee, tea, soft drinks, energy drinks, and taking various caffeine containing supplements on a daily basis. Why do we love caffeine so much? Whether its the morning cup of Joe or the afternoon energy drink to get over the 3:00 slump, we are obsessed (or should I say addicted) to caffeine! It gets us going, keeps us awake, makes us feel good, and helps us swim/bike/run/paddle/lift/climb faster, further, and heavier than without it!

Read more