INFINIT Performance Nutrition
TAKE YOUR NUTRITION PERSONALLY
Hydration & protein custom-tailored for your
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Recovery
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Tastes
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Sweat Rate
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Training
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Goals
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Lifestyle
- Recovery
- Tastes
- Sweat Rate
- Training
- Goals
- Lifestyle
FORMULAS BUILT FOR YOU
No two athletes are the same. No two sports are the same. Create the perfect natural performance fuel hydration drink mix & protein blend tailored to your needs.
CUSTOM HYDRATION
Create your own natural hydration drink mix. Tailored to meet your unique needs with your choice of electrolytes, calories, BCAAs, caffeine & more! Custom-blended to keep you hydrated and energized no matter how long your workouts are.
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CUSTOM PROTEIN
Build your own personalized protein powder. Choose your protein, customize your calories & dial in the flavor for the perfect protein or thirst-quenching post-workout recovery mix. Made in the USA with clean premium ingredients.
Get StartedFREE CONSULTATIONS
Don't know where to start? We offer free one-on-one support from your own Registered Dietitian who will walk you through how to set up a Custom-blended nutrition plan to match your fitness and performance goals.
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Get Started SEE WHAT OUR CUSTOMERS ARE SAYING
Sound too good to be true? We hear that a lot. The proof is in the pudding... or in our case, the bottle.
SUPPORT THAT WORKS
Our dedicated and knowledgeable Customer Support Team is here to ensure you have an excellent INFINIT experience.
CONTACT
Shoot us an email or call us during our normal business hours Mon-Fri for immediate assistance.
Contact UsLIVE CHAT
No chatbots here. Our expert Formulation Specialists are standing by to answer your questions quickly via chat.
Chat NowFAQ
Check out our frequently asked questions for more information on our products, orders, shipping, and more.
Read FAQsWhat We're Made Of
We use only 100% natural ingredients - Free from artificial colors, flavors or sweeteners.
Real Fruit Extracts
Sea Salt
Curcumin
Brown Rice
Tart Cherries
Coconut
Soy Beans
Cane Sugar
Faba Beans
Flax Seed
Grass-fed Whey
PRESET FORMULAS
Simplified Sports Nutrition
Complete all-in-one nutrition and hydration solutions formulated by sports nutrition experts to fuel peak athletic performance & support maximum results.
Clean Energy & Hydration
Made in the USA with 100% natural clean ingredients. Formulated with an exclusive electrolyte blend with sea salt. Sweetened with pure cane sugar. No colors or dyes. Zero artificial sweeteners or preservatives.
Hits the "Sweet Spot"
Situationally formulated to meet the needs of the masses, INFINIT Preset mixes were formulated from decades of working with athletes to develop Custom Nutrition Blends that work for unique body types.
Shop by Sport
Every sport has unique demands. Shop our hydration, endurance fuel & post-workout recovery recommendations by activity type.
Multisport
Dominate the 4th discipline of triathlon with isotonic formulas that eliminate the need for gels, chews, bars or salt tabs.
Cycling
Simplify your bike nutrition so you can focus on the joy of the ride with all-in-one endurance hydration & fuel blends.
Running
Ditch the gels and chews, and simply sip and stride with electrolyte mixes made with easy-to-digest carbs & clean ingredients.
Swimming
Get the most out of every stroke with clean hydration and energy to fuel, plus all-natural post-workout recovery.
Strength
Maximize your muscle gains and reduce soreness with premium protein powders and energizing pre-workout drink mixes.
Outdoors
Simplify your trail nutrition and reduce waste with all-in-one hydration and backpacking fuel to keep you trekking strong all day.
Shop by Need
Take your performance to the next level and optimize results with the right nutrition & hydration solutions for before, during, and after your workouts.
Pre-workout
Hydrate & Prime
Go into your workouts feeling 100% ready to go with easy-to-digest meal supplements, and clean electrolyte solutions to hydrate & energize.
During
Fuel & Replenish
Simplify your fueling and feel better with isotonic nutrition solutions formulated to energize, hydrate & replenish so you can go strong hour after hour.
Post-workout
Recover & Rehydrate
Recharge and rebuild stronger with dietitian-designed premium protein mixes formulated to support maximum muscle recovery.
OUR TEAM
We take pride in making nutrition simple and attainable for everyone & offer complimentary consultations with Registered Dietitian Nutritionists.
Blake Brauning RDN, CSSD, LD
Formulation SpecialistBlake is a Registered Dietitian Nutritionist, head of Customer Support, and the INFINIT resident strength training expert.
Colin Riley MS, RDN, CSSD, LD
Head Formulation SpecialistColin is a Registered Dietitian Nutritionist, a professional triathlete, and a USAT level 1 certified triathlon coach.
Laura Hering RDN, LD
VP & Director of NutritionThe INFINIT "boss lady," Laura is a Registered Dietitian Nutritionist, chief editor, as well as research & development lead.
Marty Church B2B PRO
Wholesale ManagerMarty has over 30 years experience working in the endurance sports community, including racing bikes at the national level.