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INFINIT Performance Nutrition



No two athletes are the same. No two sports are the same. Create the perfect natural performance fuel hydration drink mix & protein blend tailored to your needs.


Create your own natural hydration drink mix. Tailored to meet your unique needs with your choice of electrolytes, calories, BCAAs, caffeine & more! Custom-blended to keep you hydrated and energized no matter how long your workouts are.

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Infinit Protein


Build your own personalized protein powder. Choose your protein, customize your calories & dial in the flavor for the perfect protein or thirst-quenching post-workout recovery mix. Made in the USA with clean premium ingredients.

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Don't know where to start? We offer free one-on-one support from your own Registered Dietitian who will walk you through how to set up a Custom-blended nutrition plan to match your fitness and performance goals.

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Sound too good to be true? We hear that a lot. The proof is in the pudding... or in our case, the bottle.

"All I can say is WOW!"

"I covered 15.5 miles and only used my custom Infinit blend. All I can say is WOW! I didn't cramp, feel thirsty, or have a dip in energy the entire time... Thanks for helping me create this magical product. I wish I had known about it sooner."

Robert M.


What is INFINIT? "It was simple... No bonk, no cramps"

"I just finished Hoodoo 512. We lost count, but went through at least 32, maybe 36 bottles of Eric's ENDURANCE Blend over 42 hours. It was simple for the crew to just keep mixing bottles too... No bonk, no cramps (that's a first for me, and it was hot in St. George)"

Eric P.


"the custom blend was amazing!"

"I completed the Ohio 70.3 today (my first half Ironman) and the custom blend was amazing! The sleeves of my tri suit were white from sweat, but I didn't get a single cramp in the 7 hours and 16 min it took me to finish."

Ilana R.


"135 miles with my Infinit formulas"

"Just a note to let you know it went great at Badwater 135 miles with my Infinit formulas. This year was a historical record high temperature in Death Valley for the event and there was a 30% DNF."

Patsy R.


"I never bonked, hit a wall or felt dehydrated"

"I carried 4 bottles with me on the course and attribute drinking one bottle of Go Far an hour to keeping me hydrated and fueled on an extremely hot race course. I never bonked, hit a wall or felt dehydrated the entire 17 hours that I was on the race course. I owe Infinit for helping me get across the finish line feeling strong!"

Andrea C.

Gravel Cyclist


Our dedicated and knowledgeable Customer Support Team is here to ensure you have an excellent INFINIT experience.


Shoot us an email or call us during our normal business hours Mon-Fri for immediate assistance.

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No chatbots here. Our expert Formulation Specialists are standing by to answer your questions quickly via chat.

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Check out our frequently asked questions for more information on our products, orders, shipping, and more.

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What We're Made Of

We use only 100% natural ingredients - Free from artificial colors, flavors or sweeteners.


Simplified Sports Nutrition

Complete all-in-one nutrition and hydration solutions formulated by sports nutrition experts to fuel peak athletic performance & support maximum results.

Clean Energy & Hydration

Made in the USA with 100% natural clean ingredients. Formulated with an exclusive electrolyte blend with sea salt. Sweetened with pure cane sugar. No colors or dyes. Zero artificial sweeteners or preservatives.

Hits the "Sweet Spot"

Situationally formulated to meet the needs of the masses, INFINIT Preset mixes were formulated from decades of working with athletes to develop Custom Nutrition Blends that work for unique body types.

Infinit Nutrition - Preset Formulas

Shop by Sport

Every sport has unique demands. Shop our hydration, endurance fuel & post-workout recovery recommendations by activity type.

INFINIT Nutrition Multisport


Dominate the 4th discipline of triathlon with isotonic formulas that eliminate the need for gels, chews, bars or salt tabs.

INFINIT Nutrition Cycling


Simplify your bike nutrition so you can focus on the joy of the ride with all-in-one endurance hydration & fuel blends.

INFINIT Nutrition Running


Ditch the gels and chews, and simply sip and stride with electrolyte mixes made with easy-to-digest carbs & clean ingredients.

INFINIT Nutrition Swimming


Get the most out of every stroke with clean hydration and energy to fuel, plus all-natural post-workout recovery.

INFINIT Nutrition Strength


Maximize your muscle gains and reduce soreness with premium protein powders and energizing pre-workout drink mixes.

INFINIT Nutrition Outdoors


Simplify your trail nutrition and reduce waste with all-in-one hydration and backpacking fuel to keep you trekking strong all day.

Shop by Need

Take your performance to the next level and optimize results with the right nutrition & hydration solutions for before, during, and after your workouts.


Hydrate & Prime
INFINIT Nutrition Post Workout

Go into your workouts feeling 100% ready to go with easy-to-digest meal supplements, and clean electrolyte solutions to hydrate & energize.


Fuel & Replenish
INFINIT Nutrition Post Workout

Simplify your fueling and feel better with isotonic nutrition solutions formulated to energize, hydrate & replenish so you can go strong hour after hour.


Recover & Rehydrate
INFINIT Nutrition Post Workout

Recharge and rebuild stronger with dietitian-designed premium protein mixes formulated to support maximum muscle recovery.


We take pride in making nutrition simple and attainable for everyone & offer complimentary consultations with Registered Dietitian Nutritionists.

Blake Brauning RDN, CSSD, LD

Formulation Specialist

Blake is a Registered Dietitian Nutritionist, head of Customer Support, and the INFINIT resident strength training expert.

Colin Riley MS, RDN, CSSD, LD

Head Formulation Specialist

Colin is a Registered Dietitian Nutritionist, a professional triathlete, and a USAT level 1 certified triathlon coach.

Laura Hering RDN, LD

VP & Director of Nutrition

The INFINIT "boss lady," Laura is a Registered Dietitian Nutritionist, chief editor, as well as research & development lead.

Marty Church B2B PRO

Wholesale Manager

Marty has over 30 years experience working in the endurance sports community, including racing bikes at the national level.