COLD ϟ BREW Performance Coffee
- Mar 18, 2019
Introducing a protein-packed functional iced coffee, joining the INFINIT Performance Café line of products
This isn’t your regular iced coffee. Our brand new COLD BREW Performance Coffee is brewed low and slow, lightly sweetened and, blended with a hint of real cream, plus packed with 20 grams of premium grass-fed whey protein.
In recent years cold brewed coffee has steadily been growing in popularity. Starting as a fad drink, to now being a staple in every coffee shop around.
COLD ϟ BREW is our take on iced coffee — It provides the deliciously smooth taste you expect with healthy nutritional bonuses.
The newly launched COLD BREW will be joining our fan-favorite MUD Pre-workout meal supplement as a part of the INFINIT Performance Cafe line, providing café-style nutrient-packed formulas
“We’ve taken the cold brew coffee craze to the next level with this new product,” Michael Folan, INFINIT Founder and CEO explained. “It’s Cold Brew… with benefits!”
COLD BREW… with Benefits!
COLD BREW is blended with an exclusive whey protein isolate that is certified grass-fed, non-GMO, rBST and artificial hormone free. The premium protein is produced from the milk of dairy cows who have spent an average of 300 days grazing in Ireland’s lush pastures, and farmed with a special focus on animal welfare and environmental responsibility.
With less than 10 grams of cane sugar and only 135 calories per serving, it is a tasty, yet healthy choice for any coffee lover who might also be trying to increase their daily protein intake.
Morning Bird Benefits
For all of the early morning warriors, drinking a serving or two of COLD BREW will allow you to continue the recovery process throughout your day.
Having a serving immediately following your workout will allow for your muscles to repair with 20 grams of protein and refuel with 11 grams of carbs. Plus, the naturally strong level of caffeine will prime you for whatever your morning brings.
As midday rolls around, that second serving will give your muscles another boost of high quality protein and amino acids to continue the rebuilding process, allowing you to get stronger.
Wondering if you are getting in enough protein? Check out our blog, 7 Signs You May Need More Protein in Your Diet.
Overcoming the 3 PM Slump
Picture this, you were woken up before your alarm clock goes off for some unfortunate reason. Once you get going, your morning is consumed with working out, meetings, and working hard to fight off the grogginess from your early wake up call.
Lunch rolls around and right after the last bite of food you start feeling that nap time is approaching. Your afternoon is booked with meetings, and you know you’re going to need something to get you through them.
“Adding COLD BREW to your daily routine is a no-brainer.” Blake Brauning, Registered Dietitian Nutritionist, crossfit athlete and INFINIT Formulation Specialist explained. “One serving in the afternoon gives me the caffeine I need to finish out the work day, and the protein helps me continue my recovery process following my morning workout.”
For all of the late night athletes, COLD BREW will give you the nutrients you need to keep your body primed and ready to go hard into the night.
Having a serving an hour or two before your workout will give you a nice boost of nutrients and caffeine to wake your body up and prepare your body to push even harder during training.
If you are caffeine sensitive, MUD pre-workout meal supplement could be a good lower caffeine alternative for night and evening workouts. At just 25mg of caffeine per serving, it will still provide you a solid pre-workout base but with just a quarter of the caffeine you'd find in COLD BREW.
COLD BREW Performance Coffee Vs. Iced Coffee
The debate on the difference between cold brew coffee and iced coffee has been raging since cold brewed coffee hit the market.
Let’s stick to the facts. Iced coffee is brewed hot and cooled over ice. Cold brew is coffee brewed at a lower temperature for an extended amount of time.
Cold brew coffee is known to be less acidic, sweeter, and smoother. The lower acidity helps with keeping your body’s pH level more neutral keeping you stomach happy with each cup.
The cold brewing process pulls out a more flavorful and less bitter coffee flavor. The smoother, less bitter flavor cuts down on the creamer used in regular or iced coffee, which is an awesome way for those looking to decrease calories.
INFINIT’s COLD BREW is made with artisan picked coffee beans, carefully brewed at a low temperature over hours, providing it with a deep smooth flavor that is characteristic of a high quality cold brewed coffee. The distinctive brewing process also gives the product its naturally high caffeine content — with 100mg of caffeine per 10 ounce serving.
Check both boxes by pouring COLD BREW over ice for a functional cold brewed iced coffee.
COLD BREW Hacks
Everyone's itching for those nice, sunny, hot summer days to get out and train. We know there are the diehard coffee drinkers that stick to the hot coffee even when temperatures soar. But for everyone else who needs a refreshing kick, try these COLD BREW Hacks:
∞ Try COLD BREW Blended - Mix up COLD BREW, pour it into an ice tray and let it freeze overnight. In the morning, just pop it into a blender with a little extra splash of milk, and you’ve got a COLD BREW Frosty!
∞ Those same COLD BREW ice cubes can replace the ice in your iced coffee to give it some extra nutrients and keep it cold.
∞ Make your own COLD BREW Milkshakes with frozen yogurt or ice cream.
∞ Add COLD BREW into fresh fruit smoothies to boost the caffeine and protein content.