SPORTS NUTRITION CUSTOMIZED TO YOUR
PERSONALIZED PERFORMANCE NUTRITION
POWER YOUR GOALS WITH INFINIT PRECISION.
Unlock your best performance with the power of personalized sports nutrition. Dial in the perfect nutrition plan with state-of-the-art wearable tools and expert guidance to create custom drink mixes to energize, hydrate, strengthen, and recover.
FORMULAS TAILORED TO YOU
No two athletes are the same. No two sports are the same. Now you can create your own energizing hydration mix or protein powder tailored to your unique needs.
CUSTOM FUEL
Create your own natural energizing hydration drink.
Tailored to meet your unique needs with your choice of flavor, electrolytes, calories, BCAAs, caffeine & more! Custom-blended to keep you hydrated and fueled all day long.
CUSTOM PROTEIN
Build your own personalized protein powder.
Choose your protein, customize your calories & dial in the flavor for the perfect protein or thirst-quenching post-workout recovery mix. Made in the USA with clean premium ingredients.
FREE CONSULTATIONS
Don't know where to start?
Connect with our Formulation Team who will walk you through the process. Our team of Registered Dieitians will create the perfect Custom-blended nutrition plan to match your goals.
CUSTOM FORMULAS
Personalized Sports Nutrition
We know no two athletes are the same. We empower you to create the perfect fueling and hydration solution to fit your unique nutritional needs and personal taste preferences.
Complete Liquid Nutrition
Ditch your complicated system of gels, solids, and salt pills and simplify your race day and training nutrition strategy to an all-in-one liquid approach — All you need to remember is to drink one serving an hour.
Gut Friendly and Isotonic
INFINIT formulas are designed to be easy to digest and quick to absorb. By matching the concentration of your bloodstream, your formula acts like an oral IV, providing the carbs and electrolytes you need to go strong hour after hour.
FEATURED PARTNERS
PRESET FORMULAS
Simplified Sports Nutrition
Complete all-in-one nutrition and hydration solutions formulated by sports nutrition experts to fuel peak athletic performance & support maximum results.
Clean Energy & Hydration
Made in the USA with 100% natural clean ingredients. Formulated with an exclusive electrolyte blend with sea salt. Sweetened with pure cane sugar. No colors or dyes. Zero artificial sweeteners or preservatives.
Hits the "Sweet Spot"
INFINIT Preset formulas are situationally formulated to hit the middle of the bell curve, developed from decades of working with athletes to design Custom Nutrition Blends.
SEE WHAT OUR CUSTOMERS ARE SAYING
Sound too good to be true? We hear that a lot. The proof is in the pudding... or in our case, the bottle.
SUPPORT THAT WORKS
Our dedicated and knowledgeable Customer Support Team is here to ensure you have an excellent INFINIT experience.
CONTACT
Shoot us an email or call us during our normal business hours Mon-Fri for immediate assistance.
LIVE CHAT
No chatbots here. Our expert Formulation Specialists are standing by to answer your questions quickly via chat.
FAQ
Check out our frequently asked questions for more information on our products, orders, shipping, and more.
WHAT WE'RE MADE OF
Made in the USA with only 100% natural ingredients — Free from artificial colors, flavors or sweeteners.
STOCK YOUR SHOP
We are proud to partner with local bike shops and specialty stores throughout the US.
Ready to get INFINIT on your shelves? Request a wholesale account below to become an INFINIT authorized retailer.
SHOP BY SPORT
Every sport has unique demands. Shop our hydration, endurance fuel & post-workout recovery recommendations by activity type.
Dominate the 4th discipline of triathlon with isotonic formulas that eliminate the need for gels, chews, bars or salt tabs.
Simplify your bike nutrition so you can focus on the joy of the ride with all-in-one endurance hydration & fuel blends
Ditch the gels and chews, and simply sip and stride with electrolyte mixes made with easy-to-digest carbs & clean ingredients
Get the most out of every stroke with clean hydration and energy to fuel, plus all-natural post-workout recovery.
Maximize your muscle gains and reduce soreness with premium protein powders and energizing pre-workout drink mixes.
Simplify your trail nutrition and reduce waste with all-in-one hydration and backpacking fuel to keep you trekking strong all day
Shop by Need
Take your performance to the next level and optimize results with the right nutrition & hydration solutions for before, during, and after your workouts
Hydrate & Prime
Go into your workouts feeling 100% ready to go with easy-to-digest meal supplements, and clean electrolyte solutions to hydrate & energize.
Fuel & Replenish
Simplify your fueling and feel better with isotonic nutrition solutions formulated to energize, hydrate & replenish so you can go strong hour after hour.
Recover & Rehydrate
Recharge and rebuild stronger with dietitian-designed premium protein mixes formulated to support maximum muscle recovery.
OUR TEAM
We take pride in making nutrition simple and attainable for everyone & offer complimentary consultations with Registered Dietitian Nutritionists
Michael Folan
Chief Powder Maker
President & CEO
Michael is a ten-time IRONMAN finisher and the idea man behind INFINIT'S patented Custom Osmo-fit system.
Laura Hering
RDN
VP & Director of Nutrition
Laura is a Registered Dietitian Nutritionist and the person who keeps things running behind the scenes.
Colin Riley
MS, RDN, CSSD, LD
Head Formulation Specialist
Colin is a Registered Sports Dietitian, a USAT level 1 certified triathlon coach, and a former professional triathlete.