The INFINIT Team is dedicated to minimizing our impact on our planet. We strive to reduce waste, conserve resources, and minimize our emissions through common sense practices that we implement throughout every part of our company. We work to source domestically produced, sustainable ingredients to create natural and clean products the way nature intended. And we design our products to produce as little waste as possible to prevent litter on our roads and trails.

INFINIT is Proud to Support the USMS Swimming Saves Lives Program in their Pursuit to Make Communities Safer by Teaching the Skill of Swimming

USMS is continuing its tradition of dedicating the month of April as Adult Learn-to-Swim Month. Learn to Swim month is an effort to raise awareness for the high number of American adults who are unable to swim, and the programs that they support that combat this problem. The goal is to directly reduce adult drowning by training and certifying adult learn-to-swim instructors and by providing grants to adult-swim-lesson providers through its charitable arm, the Swimming Saves Lives Foundation.

From the INFINIT Team to you, we want to say "thank you" for your continued support over the years. We feel incredibly honored to have been able to play a small part in helping fuel you, our customers, over countless finish lines, to hundreds of championships, and to the top of thousands of podiums. It is because of YOU that we are entering our "teenage years" and are able to continue our mission to help customers perform and feel better through all-natural, isotonic high-powered, custom-blended nutrition solutions.

Kick off your cycling season with the largest gravel road race in the world! If you’ve never experienced gravel racing or if you’re searching for your next challenge, you don’t need to look any further than the Barry Roubaix Killer Gravel Road Race. The event offers challenges for every level. Whether you’re a first timer, an amateur looking to be challenged by the fastest riders in the region, or a pro looking for a good early season race - you won’t be disappointed.

The 3 Stooges, 3 Little Pigs, 3 Michael Jordan retirements - many things come in 3’s. Even Star Wars has three trilogies. Here at INFINIT, there are three ways to create your own custom mix. We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.

April is National Donate Life Month, and no other organization champions this important and selfless cause more than the Chris Klug Foundation. 2017 marks the 4th consecutive year that INFINIT has teamed up to support CKF and the awesome work they do, both on and off the bike.

The breakdown on the evolution of INFINIT's concentrated fuel shot - TRiPWIRE - from INFINIT Founder and CEO, Michael Folan.