Introducing COLD BREW Performance Coffee. We’ve taken the cold brew coffee craze to the next level. Packed with 20 grams of pure premium Irish grass-fed whey protein isolate, and lightly sweetened with less than 10 grams of pure non-GMO cane sugar per serving. It’s cold brew, with benefits.

Excessive sugar consumption is linked with adverse effects such as weight gain, uncontrolled blood sugar levels, and increased risk for disease. As with most anything in life, an excessive amount of one thing can often have negative effects— even too much water can lead to hyponatremia (low sodium), which can be deadly! But for athletes, sugar is an essential part of a natural nutrition strategy to fuel and enhance performance, plus aid in recovery. Let’s discuss...

We welcome green popping up from the ground and sprouting from tree branches, but it’s also making an appearance in some less-welcomed places — In the form of artificial green dyes and colorings in stores, restaurants, and bars. This recipe is an all natural alternative to the green drinks and treats we see this time of year. Mix up this super refreshing and nutrition-packed seasonal treat with just a few simple and clean ingredients!

This simple and quick margarita recipe is muy bueno, and just takes our own lemon-lime :SPEED, your favorite tequila, and ice to make. These frosty beverages will have you naturally hydrating... while you dehydrate. 

Not only does 2019 mark INFINIT’s 15th anniversary as a company specializing in fueling endurance athletes, but it’s also the 15th consecutive year that the American Triple-T has taken place — A three-day bucket list race that has been described as “hardcore, old school racing. The way triathlon used to be.” INFINIT and the American Triple-T are excited to crown the landmark year by partnering up to host the 2019 American Triple-T and TOUGHMAN Ohio at a beautiful new venue, Salt Fork State Park.

We dusted off Mom’s cut-out cookie recipe and gave it an INFINIT update by boosting the protein content by over 400% but keeping all the buttery goodness of a traditional sugar cookie.

INFINIT is excited to announce Lauren Goss, a 70.3 distance champion and rising star in the sport of triathlon, as the newest member of the Team INFINIT roster for the 2019 and 2020 race seasons! INFINIT will be supporting her training and racing as her sole nutrition, as she works towards her goal of taking a podium spot at every race she competes in this year.