FREE Shipping on all orders $50+ 

The INFINIT Library

100 Mountains 65 Days & 1750 Miles

Image of Rob Barlow on mountain top, text "100 Mountains 65 Days & 1750 Miles"

Meet Rob Barlow, one of the most adventurous athletes we have ever sponsored. Rob is attempting a feat that has never even been attempted. He is hiking, biking, climbing, and rappelling the 100 highest mountains (the "Centennials") in Colorado without the aid of a car. The effort will require 1200 miles of biking and 500 miles of hiking in 65 days. The average work load is 28 miles per day, 32% hiking and 68% biking. It has never been done before. In fact, the Centennials have never even been navigated in one effort using a car to go between mountain ranges.

Read more

Fueling is the Fast Track to Success

INFINIT product line up, text "Fueling the Fast Track to Success"

Food IS fuel. Without significant amounts of carbohydrates, fats, and protein energy can not be stored, broken down, and used to power our bodies for training. Optimal physiological responses can not occur without adequate substrates that come directly from carbohydrates. Our main energy system that is important for events lasting longer than 2 minutes is the Aerobic System. The human body absolutely needs carbohydrates and fats in order to adapt and improve Aerobic Foundation (AF) processing rates, Prolonged Aerobic Capacity (PAC), and Aerobic Rate Capacity (ARC).

Read more

April is Adult Learn-to-Swim Month

INFINIT-US Masters custom nutrition bags, text "April is adult learn to swim month. Did you know: 10 people down every day in the US and 37% of adults cannot swim."

According to the Centers for Disease Control, 37 percent of American adults can’t swim the length of a pool, which puts them at risk of being one of the 10 people who drown every day in the United States. The Swimming Saves Lives Foundation, U.S. Masters Swimming’s charitable arm, has declared the month of April “Adult Learn-to-Swim Month.” April marks the start of the warmer months when pools, lakes, and beaches are opening up for spring and summer recreation. In an effort to reduce these staggering numbers, INFINIT & U.S. Masters Swimming have partnered up to raise awareness and resources for the Swimming Saves Lives Foundation through the development of the U.S. Masters Swimming line of formulas

Read more

Frankie's Formulas: Paris-Roubaix

Map of Paris-Roubaix bike ride route and INFINIT Custum Bag, text "Frankie Andreu #MyMix Paris-Roubiax"

Frankie's Paris-Roubaix Formula at a Glance:  Over 3 hour formula, Triathlon, Cycling, Mountain Bike, Cramper's Blends, Heavy Sweaty, Sensitive Stomach, Clydesdale/Athena, Male, Salted Caramel. INFINIT is continuing our #MyMIX - Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Including insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the race.

Read more

Frankie's Formulas: Milan-San Remo

Frankie drinking from bottle, text 'Frankie andreu cycling legend" "#MyMix Milan San remo"

It’s the first one day classic of the World Tour, and at 293km, it’s also the longest. If you add the neutral zone the race goes well past 300km. With a start at 10am it’s important to have a good breakfast and important to fuel up right before the race start. Milan San Remo, despite the distance, is known for having a very quick start. Usually on average it takes an hour for the break to establish itself and it’s not uncommon for the fast racing to last up to two hours. At speeds of 30 mph it takes a while for the right group to escape and for the field to grow tired of chasing everything down.

Read more

Frankie's Formulas: Paris-Nice

Frankie Andreu drinking out of water bottle, text "Frankie Andreu"

INFINIT is excited to announce the launching of our #MyMix series starting with Frankie's Formulas, a series of race formulas specifically for the EU Spring Classics that Frankie raced for over a decade. Over the next couple months, we will be bringing you insider stories about what actually happens in the peloton, the race conditions, terrain and and the custom-blended nutrition solution needed to complete the stage.

Read more

What is CoQ10?

Foam Heart on a table, text "What is CoQ10"

What is CoQ10? Coenzyme Q10, or CoQ10, is naturally made by our bodies and found within every cell of the human body. It is a substance similar to that of a vitamin and our cells use it to produce the energy needed for cell maintenance and production. As it functions as an antioxidant, CoQ10 can protect the body from damage caused by harmful molecules.  Additionally, CoQ10 can boost energy and speed up the recovery time from intense endurance efforts.

Read more