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The INFINIT Library

Meet Team INFINIT 2017: AJ Baucco

A.J. Baucco on a bicycle on a country road, text "Professional triathlete AJ Baucco"

In the sport of Triathlon, AJ Baucco is known for his personality and his style just as much as his race results. As a former punk rock drummer, AJ is very unique in the sport of triathlon. He spent much of his teenage years touring the US with his band, while living out of a van. When he was in his early 20s, a friend introduced him to the sport of triathlon. Triathlon gave AJ direction in his hectic life and it soon began to consume his life all together.

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2017 Maverick Multisport Elite Team

Maverick athlete at finishline, text "Maverick Multisport"

Maverick Multisport started in 2012 with 3 pros and 2 age group athletes. Maverick Multisport was created by Team Director Chris Hutchens as way for those 5 USA based athletes at the time to operate under the same banner and leverage the power of numbers in a team setting to help secure sponsorships with companies like INFINIT Nutrition. Maverick has been working with INFINIT since the team’s creation to create biking and running custom nutrition blends for all of their athletes.

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INFINIT Goes Green

Grass in a field, text "INFINIT has pledged to offset the climate impact of the delivery of every package shipped Through carbon initiatives  including UPS carbon neutral shipping"

The INFINIT Team is dedicated to minimizing our impact on our planet. We strive to reduce waste, conserve resources, and minimize our emissions through common sense practices that we implement throughout every part of our company. We work to source domestically produced, sustainable ingredients to create natural and clean products the way nature intended. And we design our products to produce as little waste as possible to prevent litter on our roads and trails.

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INFINIT Turns Thirteen

Cartoon of man on a bike in the background, text "INFINIT celebrates 13 Years"

INFINIT started as an idea from one guy, Michael Keiser. His idea was to create a platform where athletes could create an isotonic drink that contained everything you need to race at Ironman. Mike and I were training partners and friends. He told me of his plan on a plane on the way to Kona. When I heard his idea, I was instantly in.

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Chris Klug Foundation

man on bike in the woods, text "Giveback Day August 29.... Chris Klug Foundation"

April is National Donate Life Month, and no other organization champions this important and selfless cause more than the Chris Klug FoundationWe here at INFINIT are truly honored and privileged to continue our partnership with the Chris Klug Foundation, an organization dedicated to promoting lifesaving organ and tissue donation and improving the quality of life for those touched by donation. 2017 marks the 4th consecutive year that we’ve teamed up to support CKF and the awesome work they do, both on and off the bike.

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What Is Creatine? | Creatine Supplementation

Woman running in stadium, text "Creatine"
INFINIT offers 400mg non-GMO, vegan friendly Creatine Monohydrate per serving as an optional “Extra” for Custom Formulas. Creatine (Cr) is a commonly used athletic supplement that can enhance performance. Creatine supplementation specifically produces significant benefits in performance during short-duration, high-intensity exercise.

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Get Off Your Butt

Running in cold mountainous area, text "Get off your butt"

It’s winter time and I’m telling you to get off your butt. I’m not calling you lazy or to tell you to stop sitting on the couch. In fact, it’s important to take some time off and rest the body. A rest period will allow the body to reset both mentally and physically. This doesn’t mean you have to stop exercising but by giving a pause to your usual sport you can make yourself better at your specific sport.

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A Note from the Chief Powder Maker

Pumpkins and gourds, text "Happy thanksgiving"

We hope that this note finds all of our INFINIT family with your feet up, getting an extra hour in your favorite chair after a long and successful season. It has been an amazing ride for the past 12 months here at INFINIT headquarters. ​We are blessed to continue to grow our business,​ but have still maintained the important personal relationships with our customers. I still see customers’ names that were the early adapters 11 years ago!

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