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Tagged with 'nutrition'

Important Notice To All Our Clients Regarding COVID-19

Red Cross on left with white background, text offset to the right "Important Notice: COVID-19"

For almost 16 years, INFINIT Nutrition has been focused on the health and well-being of our customers. We have always taken pride in prioritizing the nutritional wellness and safety of every single person who has chosen us to be their nutrition supplement provider, as we truly hope that we can help improve their quality of life. We are eternally grateful for all of you and wanted to reach out during these uncertain times to fill you in on what we are doing to navigate the COVID-19 outbreak.

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6 Benefits of Strength Training

Woman in a weightlifting class doing deadlifts, text "6 Benefits of Stregth Training"

Strength training is not just for building strength and bulky muscles. More and more studies are coming out showing that there are a wide range of benefits associated with resistance and weight bearing exercise, beyond just athletic performance. While strength and weight training has traditionally had a reputation for being a male-centric type of exercise reserved for those trying to bulk up and gain mass, it is now transitioning to a popular activity and tool used for weight loss, cross training, and overall general fitness.

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Gearing Up For Cooler Riding

Man riding a bike over a hill from a silhouetted angle at sunset, text "Gearing up for Cooler Riding"

The days are getting shorter and, for most of us, the cooler temperatures have started to roll in (if you’re one of the lucky few in a warmer state, soak up a little extra sunshine for the rest of us!). Whether you’re hitting the road or tackling the trails, there are a few important things to remember in order to stay safe and optimize your performance as the cooler weather approaches.

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Rudy von Berg: On a Mission

Rudy von Berg running near red rocks

Rudy von Berg had a breakout year in 2018 with a 10th place finish at the 70.3 World Championships, 1st place at the Wildflower Triathlon, and several 70.3 wins including the European Championships and South American Championships. He also took the tape at last year’s 70.3 Nice, which is the site of this year’s IRONMAN 70.3 World Championships coming up on September 8th.

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The REAL Cost of a 5 Hour Workout

Andy Potts on bike, text "The real cost of a 5 hour ride"

Here at INFINIT Headquarters, our team of formulation specialists talk to a LOT of people throughout the year. One of the biggest “complaints” we hear is that INFINIT (particularly a custom blend) is kind of expensive. When, in reality, when you compare it to a fueling strategy that uses gels, chews, salt pills, a bar or two, and a commercially available sports drink, INFINIT is not any more expensive—and in a lot of cases, actually LESS than—the combination of all that other stuff.

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Calculating Your Sweat Rate

Woman drinking water, text "How to Calculate your Sweat Rate"

Sweat rate is a critical piece of information for athletes, and it is actually fairly easy to figure out. But this relatively simple data point can have a major impact on your performance. Studies have shown as little as a 0.5% loss of body water can cause increased strain on the heart, and as little as 2-3% of total body weight can cause declines in performance.

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COLD ϟ BREW Performance Coffee

INFINIT Cold Brew in its bag, in a mug with ice, all on a table with coffee beans spread across

This isn’t your regular iced coffee. Our brand new COLD BREW Performance Coffee is brewed low and slow, lightly sweetened and, blended with a hint of real cream, plus packed with 20 grams of premium grass-fed whey protein. In recent years cold brewed coffee has steadily been growing in popularity. Starting as a fad drink, to now being a staple in every coffee shop around.

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What’s the Deal with Sugar?

sugar carbs nutrition FAQs

Sugar. This sweet and energy-rich substance (C12H22O11) has been used and treasured by humans for thousands of years. It is one of the world’s oldest documented commodities. It's also one of the most utilized ingredients in the world, and is responsible for bringing sweetness to our lives in the form of baked goods, chocolate, ice cream, and so much more. So why have these once highly valued granular bits of sweetness suddenly found their way into our health-conscious crosshairs?

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