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Tagged with 'History'

INFINIT Turns Thirteen

Cartoon of man on a bike in the background, text "INFINIT celebrates 13 Years"

INFINIT started as an idea from one guy, Michael Keiser. His idea was to create a platform where athletes could create an isotonic drink that contained everything you need to race at Ironman. Mike and I were training partners and friends. He told me of his plan on a plane on the way to Kona. When I heard his idea, I was instantly in.

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