Introducing COLD BREW Performance Coffee. We’ve taken the cold brew coffee craze to the next level. Packed with 20 grams of pure premium Irish grass-fed whey protein isolate, and lightly sweetened with less than 10 grams of pure non-GMO cane sugar per serving. It’s cold brew, with benefits.

Excessive sugar consumption is linked with adverse effects such as weight gain, uncontrolled blood sugar levels, and increased risk for disease. As with most anything in life, an excessive amount of one thing can often have negative effects— even too much water can lead to hyponatremia (low sodium), which can be deadly! But for athletes, sugar is an essential part of a natural nutrition strategy to fuel and enhance performance, plus aid in recovery. Let’s discuss...

This simple and quick margarita recipe is muy bueno, and just takes our own lemon-lime :SPEED, your favorite tequila, and ice to make. These frosty beverages will have you naturally hydrating... while you dehydrate. 

We dusted off Mom’s cut-out cookie recipe and gave it an INFINIT update by boosting the protein content by over 400% but keeping all the buttery goodness of a traditional sugar cookie.

No matter how much (or little) you know about nutrition, everyone knows protein is an important part of performance, recovery, and overall health! Athletes, especially those doing high intensity or long duration training, can find it difficult to meet their protein needs through food alone. This is where a good protein supplement comes in! But which is the best one for you? We break down the basics to help make and informed decision.

Andy runs through 15 questions from INFINIT Facebook and Instagram followers, answering questions about his training and race day strategies leading up to the Ironman World Championships in Kona and beyond.

Paddle sports have really risen in popularity over recent years as serious solo sports, as well as a fun way to cross-train and gain endurance in the hot summer months. As more and more athletes hit the water, paddle sports competitions have reached new heights in interest and participation. With this area of endurance sports in an upward trajectory, we wanted to talk to one of the hardest working athletes competing in the sport today — INFINIT Pro Jenn J Lee

The muscles “burn” (oxidize) carbohydrate in the form of blood glucose for energy. Longer endurance efforts require a steady supply of blood glucose in order to sustain energy over hours of training and racing. But the amount and type of carbs that you need to consume in order to keep the muscles fueled depends largely on the duration and type of activity. So how much and what type of carbohydrate should we be taking in?