Paddle sports have really risen in popularity over recent years as serious solo sports, as well as a fun way to cross-train and gain endurance in the hot summer months. As more and more athletes hit the water, paddle sports competitions have reached new heights in interest and participation. With this area of endurance sports in an upward trajectory, we wanted to talk to one of the hardest working athletes competing in the sport today — INFINIT Pro Jenn J Lee

The muscles “burn” (oxidize) carbohydrate in the form of blood glucose for energy. Longer endurance efforts require a steady supply of blood glucose in order to sustain energy over hours of training and racing. But the amount and type of carbs that you need to consume in order to keep the muscles fueled depends largely on the duration and type of activity. So how much and what type of carbohydrate should we be taking in?

INFINIT Head Formulation Specialist and Pro Athlete, Colin Riley, breaks down the nutrition strategy that fueled him to a PR at this year's Chicago Marathon.

Whether it’s hitting the highest weights, running/riding/swimming the fastest splits, or burning the most calories, getting the right nutrients pre-workout is essential to perform and feel ready to work hard. With a variety of carbohydrates, protein, and caffeine, MUD is an easy and great product to fuel up before a workout. We dive into how to use this super popular product in your training regimen.

It’s that time of year… blazing temps, super long road races, charity rides, or training miles… here comes INFINIT to the rescue with #recoveryslushies! Nothing better than a bottle full of ice cold frozen deliciousness to both cool down the body and jumpstart the recovery process.

Caffeine is one of the most commonly used drugs in the world with millions (probably billions) of people around the world drinking coffee, tea, soft drinks, energy drinks, and taking various caffeine containing supplements on a daily basis. So how does caffeine actually help us? We ask the expert...

Colin Riley is an INFINIT Nutrition Specialist, Registered Dietitian Nutritionist, a second year professional triathlete, and a USA Triathlon level 1 certified triathlon coach. In this article, Colin dives into the subject of using protein for endurance fueling and nutrition strategy.

The 3 Stooges, 3 Little Pigs, 3 Michael Jordan retirements - many things come in 3’s. Even Star Wars has three trilogies. Here at INFINIT, there are three ways to create your own custom mix. We know that no two athletes are the same - both when it comes to their nutritional needs and how they create their perfect nutrition solution.

To meet the infinite requests of our health-conscious, and eco-friendly athletes, INFINIT is excited to announce a new vegan protein blend to our line of custom sports fuel mixes. With a gluten-free blend of faba bean protein and organic sprouted brown rice protein, our vegan blend contains high quality protein sources that have been clinically tested for their effects on muscle recovery and synthesis, as well as their affect on appetite suppression during long efforts.

Creatine is a well-researched ergogenic aid, which has been proven to be effective in enhancing athletic performance by helping to combat fatigue during your workouts. Extending the time it takes for your muscles to fatigue allows you to work out longer and with more intensity, ultimately improving your strength and muscle size, which can have profound effects on your training.