"We hold these truths to be self-evident, that all Athletes are NOT created equal, that they are endowed by their Creator with varying needs of calories, electrolyte and flavor, that among these inalienable rights are the Freedom and Liberty from Gels, Pills, Bars and the pursuit speed."


Eleonore Rocks Raffle

Do you want an SRM Power Meter? How about a free hour at the A2 Wind Tunnel? $500 worth of Champion System custom apparel? A Blueseventy Helix Wetsuit? NOW IS YOUR CHANCE!!! The best triathlon raffle in the world is back! The Eleonore Rocks Raffle offers over $13,000 worth of prizes including: an SRM Power Meter with Power control unit, a Quintana Roo Lucero frameset, and an INFINIT Nutrition prize pack (to name a few). Now is your chance to win BIG and give back to a great cause.

The Eleonore Rocks Foundation supports families with sick children in NICUs around the country. The Eleonore Rocks ambassador team raises money every year to help support the foundation. The Eleonore Rocks Ambassador team is one of the most highly regarded triathlon teams in the sport. The team is made possible by the passionate members and the extremely supportive sponsors who have been there every step of the way: INFINIT Nutrition, Blueseventy, Blue Cycles, Lifeproof, ISM saddles, Speefil, CEP Compression, All3sports.com, Triformance, Rudy Project and KSwiss.

Click here for the raffle... Tickets are just $10 each and give you a chance to win any one of the awesome prizes. In mid August, we will draw the names of the lucky winners. We will post the list of winners on the Eleonore Rocks website in the order that they were picked. The raffle will work on a roll down basis. In other words, the first person picked will get the first pick of prizes, the second person selected will pick next, an so on. Don’t miss your chance to win BIG! Buy 1 ticket, or 10, or 100 if you’d like. There is no limit!

*** US Customers Only, INFINIT is closed on Friday July 5th. Orders for the 4th of July sale will be processed Monday July 8th.


100th TDF is underway!

INFINIT Nutrition is once again proud to be the Official Drink Manufacturer of the Garmin-Sharp Professional Bike Team. This is the fourth year that the Team has been riding the Tour de France on their custom INFINIT formulations created just for the team.

"We are constantly seeking like-minded partners that share our commitment to innovation and ethics,” said Jonathan Vaughters, CEO of Slipstream Sports, Inc. "When we looked at the quality of the product, the flexibility to adjust nutritional qualities, and the history of success Infinit has seen in triathlon, endurance running, and mountain biking, we knew this would be a great fit."