New to Infinit: Sign up for a free phone consult in the month of January and receive Free Shipping on our first order and $20 toward your next order. Start Here.

Existing Customers: FREE FORMULA HERE It's that time of year again, where we look at last year and analyze our successes and plan for the upcoming season. What's on your bucket list for 2013? Let Infinit help you make it Lucky 2013 with proper nutrition. When you've set your goals and you have your race schedule planned out it's time to put your nutritional game plan together. Maybe 2013 is the year you decide to take on your first full Ironman Tri or maybe it's time to challenge yourself to a 100 mile mountain bike race. Are you looking to become the sprint champion? Whatever the challenge is we can help. Contact one of our Formulation Specialists for a free "tweak" adjustment to your existing formula.

Don't forget to plan for recovery. Infinit Nutrition's recovery formulas should not be missed. If you want to get the most out of every workout you need to feed the body immediately after your workout. Check out INFINIT Repair, Nocturne or Mud.

Jennie Bender wins National Championships Take a minute and read about her first national title win at Infinit Nutrition has partnered with CXC Skiing and some of their top athletes like Jennie Bender (pictured), Brian Gregg and Caitlin Gregg. To check out the CXC Signature series click here. Pictured Infinit Athlete Logan Franks

What is YOUR Off-season Triathlon Plan? By Sarah Currie, MS RD, USAT Level 1 What zone am I in? What’s my cadence? How many calories have I burned so far? I bet I can catch that cyclist in front of me. OH WAIT, I’m not wearing my heart rate monitor! Slight panic sets in before a headwind blast off the Hudson snaps me out of it. Tri season is over. I’m not supposed to be “training.” My therapist said I need to practice... more...

Michael Simonson is ready for another great year. Infinit Nutrition is happy to again be working with some of the top athletes in sports today. One example of those athletes is Michael Simonson. Michael lives and trains in southeastern Michigan. He competes in endurance and cross country mountain bike racing. Watch for Michael and his new 616 team. Have a great season!