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Custom Protein Recovery by INFINIT

New INFINIT Custom Protein, text ":Custom Protein, by INFINIT"

Since our inception 15 years ago, INFINIT has been a world leader in the custom nutrition movement. We’ve been creating customized, all-in-one isotonic solutions designed to both hydrate and eliminate the need for any gels, salt pills or extra food to fuel the world’s most demanding endurance sports for years. The launch of a Custom Protein Recovery platform, with the ability to create personalized protein blends for each individual, was a natural progression for us.

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Pumpkin Spice Protein Bread

Pumpkin spice protein bread on table surrounded by the requisite ingredients, text "Pumpkin Spice Protein Bread"

The INFINIT Nutrition Test Kitchen has been at it again, and this time we’ve changed the game on a classic holiday baking staple: Pumpkin bread. Made with INFINIT’s Limited Edition, seasonal Pumpkin Spice MUD, real pumpkin, and a touch of cinnamon, this protein-packed quick bread is sure to impress your friends and family at your Thanksgiving feast. No need to be a master baker. This easy, delicious and nutritious recipe can be whipped up with just a handful of ingredients that you can find just about anywhere this time of year.

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6 Benefits of Strength Training

Woman in a weightlifting class doing deadlifts, text "6 Benefits of Stregth Training"

Strength training is not just for building strength and bulky muscles. More and more studies are coming out showing that there are a wide range of benefits associated with resistance and weight bearing exercise, beyond just athletic performance. While strength and weight training has traditionally had a reputation for being a male-centric type of exercise reserved for those trying to bulk up and gain mass, it is now transitioning to a popular activity and tool used for weight loss, cross training, and overall general fitness.

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Gearing Up For Cooler Riding

Man riding a bike over a hill from a silhouetted angle at sunset, text "Gearing up for Cooler Riding"

The days are getting shorter and, for most of us, the cooler temperatures have started to roll in (if you’re one of the lucky few in a warmer state, soak up a little extra sunshine for the rest of us!). Whether you’re hitting the road or tackling the trails, there are a few important things to remember in order to stay safe and optimize your performance as the cooler weather approaches.

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It's Cross Time

Frankie andreu riding a bike over an obstical, text "Frankie Andreu #CXTime INFINIT"

Getting muddy over a short period of time at a high intensity is everything that cycle cross is about. It’s about developing a skill level and technique that compliments your fitness and power.The other elements of cycling are still there. Starting quickly, riding in a pack, fighting for position, and tactics are all part of the race. When you add the dirt, grass, bad weather, choice of equipment and running then you have a sport that is as different as it is the same. Cycling legend Frankie Andreu breaks down the growing sport of cyclocross and dives into why the sport appeals to so many different types of athletes

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Rudy von Berg: On a Mission

Rudy von Berg running near red rocks

Rudy von Berg had a breakout year in 2018 with a 10th place finish at the 70.3 World Championships, 1st place at the Wildflower Triathlon, and several 70.3 wins including the European Championships and South American Championships. He also took the tape at last year’s 70.3 Nice, which is the site of this year’s IRONMAN 70.3 World Championships coming up on September 8th.

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The REAL Cost of a 5 Hour Workout

Andy Potts on bike, text "The real cost of a 5 hour ride"

Here at INFINIT Headquarters, our team of formulation specialists talk to a LOT of people throughout the year. One of the biggest “complaints” we hear is that INFINIT (particularly a custom blend) is kind of expensive. When, in reality, when you compare it to a fueling strategy that uses gels, chews, salt pills, a bar or two, and a commercially available sports drink, INFINIT is not any more expensive—and in a lot of cases, actually LESS than—the combination of all that other stuff.

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10 Years in the Making: Eric Engles Triathlon Career

Eric Engel crossing the finish line, text "Eric Engel,  Coach and Elite Triathlete"

It’s been a wild ride up to this point, but I finally managed to snag my first overall (amateur) win at the IRONMAN 70.3 distance. The funny thing is, I’m probably not even in the best shape I’ve ever been. I am however, the happiest I’ve ever been. Those who know me, know I had a tough 2018. I’ve got a huge support network to fall back on, including my parents, my career, my friends/family, loyal sponsors, and a host of other former teammates/coaches/etc.

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