FREE Shipping on all orders $99+ 

Blog

6 Benefits of Strength Training

Woman in a weightlifting class doing deadlifts, text "6 Benefits of Stregth Training"

Strength training is not just for building strength and bulky muscles. More and more studies are coming out showing that there are a wide range of benefits associated with resistance and weight bearing exercise, beyond just athletic performance. While strength and weight training has traditionally had a reputation for being a male-centric type of exercise reserved for those trying to bulk up and gain mass, it is now transitioning to a popular activity and tool used for weight loss, cross training, and overall general fitness.

Read more

Gearing Up For Cooler Riding

Man riding a bike over a hill from a silhouetted angle at sunset, text "Gearing up for Cooler Riding"

The days are getting shorter and, for most of us, the cooler temperatures have started to roll in (if you’re one of the lucky few in a warmer state, soak up a little extra sunshine for the rest of us!). Whether you’re hitting the road or tackling the trails, there are a few important things to remember in order to stay safe and optimize your performance as the cooler weather approaches.

Read more

It's Cross Time

Frankie andreu riding a bike over an obstical, text "Frankie Andreu #CXTime INFINIT"

Getting muddy over a short period of time at a high intensity is everything that cycle cross is about. It’s about developing a skill level and technique that compliments your fitness and power.The other elements of cycling are still there. Starting quickly, riding in a pack, fighting for position, and tactics are all part of the race. When you add the dirt, grass, bad weather, choice of equipment and running then you have a sport that is as different as it is the same. Cycling legend Frankie Andreu breaks down the growing sport of cyclocross and dives into why the sport appeals to so many different types of athletes

Read more

The REAL Cost of a 5 Hour Workout

Andy Potts on bike, text "The real cost of a 5 hour ride"

Here at INFINIT Headquarters, our team of formulation specialists talk to a LOT of people throughout the year. One of the biggest “complaints” we hear is that INFINIT (particularly a custom blend) is kind of expensive. When, in reality, when you compare it to a fueling strategy that uses gels, chews, salt pills, a bar or two, and a commercially available sports drink, INFINIT is not any more expensive—and in a lot of cases, actually LESS than—the combination of all that other stuff.

Read more

10 Years in the Making: Eric Engles Triathlon Career

Eric Engel crossing the finish line, text "Eric Engel,  Coach and Elite Triathlete"

It’s been a wild ride up to this point, but I finally managed to snag my first overall (amateur) win at the IRONMAN 70.3 distance. The funny thing is, I’m probably not even in the best shape I’ve ever been. I am however, the happiest I’ve ever been. Those who know me, know I had a tough 2018. I’ve got a huge support network to fall back on, including my parents, my career, my friends/family, loyal sponsors, and a host of other former teammates/coaches/etc.

Read more

Nick Chase

Nick Chase riding a bike , text "Nick Chase, Coach and Triathlete"

Nicholas Chase is trucking through his 6th year competing among the professional ranks in triathlon, and is coming off his best season yet in 2018, which included a 6th place pro finish at 70.3 Steelhead. While finishing the final few years of his 10 years of service in the United States Air Force, Nick became hooked on the sport of triathlon. As most age group athletes will know, if you put your mind to something, dive in with all of your energy, and make some changes, big things can happen.

Read more

Sparkling Patriotic Berry Blast

Stawberrys, blueberries on a cutting board within glass jars next to an INFINIT custom bag, text "Recipe Sparking Berry Blast"

Red, white, and blue — The official colors of summertime. This wonderful season, that most of us look forward to all year, is marked by our most patriotic national holidays. We kick off the season by remembering all those who served and gave the ultimate sacrifice on Memorial day. We mark the midpoint when we celebrate Independence Day on July 4th, and Summer winds down to fall when Labor Day comes around.

Read more