CYBER SAVINGS — Up to 50% OFF select items + Free shipping on orders $50+

Blog

From the Ground Up Project

Two riders riding on a clear day, text "From the Ground Up Project"

While 2020 brought about a pause on the races and events, INFINIT Pros Ryan Petry and Alexey Vermeulen also witnessed the pandemic-driven uptick in people starting to ride. Being lifelong lovers of cycling, they sought out a way to help really immerse these new riders into the sport. This is where the From the Ground Up Project was born. Out of thousands of submissions that came in from across the country, Ryan & Alexey had the difficult task of narrowing it down to just 3 riders to take under their wing and equip with everything needed to start training. 

Read more

Coffee Facts for Athletes

Two cups of coffee on a table, text "Coffee: Facts for Athletes"

Coffee is one of the most popular drinks in the world and athletes have long been linked with consuming copious amounts of coffee. Before we talk about how coffee can benefit performance AND your overall health, let’s take a look at a few fun facts about coffee.

Read more

Go Nuts for (Protein) Doughnuts

Protein Donuts stacked on a plate, Text "Protein Donuts Recipe"

No matter how you like them, it’s no secret that donuts aren’t exactly considered a “health food.” These yummy pastries are typically packed with simple carbs and saturated fat, so for the average person, they’re probably best enjoyed as an occasional treat. But we’re turning that notion on its head by taking everyone’s favorite morning treat, and reworking the recipe to create a protein-packed option that can actually be used as a light breakfast or post-workout fuel. These delicious cinnamon-sugar coated donuts don’t just have to be a treat. By incorporating protein into the mix, you can actually create a guilt free (or less) option for everyone!

Read more

Cold Brew Protein Puppy Chow

Protein Puppy Chow in a glass bowl next to a single package of INFINIT cold brew, text "INFINIT Recipes"

This recipe makeover is the adult version of my favorite childhood snack. This one bowl recipe gives sweet, salty, and savory in every crunch. There is a balance of protein, carbs, and fat which makes it a great option for a simple and easy breakfast on-the-go. The INFINIT Cold Brew Protein Coffee gives it 21 mg of caffeine per serving. So it's like having your breakfast and morning coffee all in one! The caffeine also makes this a great snack option for when the 3 o'clock wall hits.

Read more

Peppermint Mocha Bark

Peppermint Mocha Bark on a black plate sitting against a white background

Here at Infinit, we love finding ways to incorporate our products in new and delicious ways. With the holidays coming up, we thought it was a great opportunity to mix up a new batch of goodies to celebrate the season. This recipe incorporates our seasonal Peppermint Mocha MUD, which helps add a little bit of extra protein for Santa this year. This Peppermint Mocha Bark is the perfect no-bake treat take to your holiday cookie exchange, or just enjoy when the mood hits! 

Read more

Chelsea’s Beating Heart

Chealsea on the left with Michael and Laura, on the right alone at her desk, text in the middle "chelsea's beating heart"

Chelsea has been the backbone of our team here at INFINIT, keeping operations running smoothly for over 7 years. On August 1st, 2020, Chelsea was unexpectedly rushed to a local hospital. When she arrived, her team of doctors quickly discovered that her heart was failing. They began working tirelessly to keep it pumping, but it was too weak to keep going without the help of machines. At just 31 years old, this vibrant, active, and seemingly healthy mother of two was told she needed a new heart to live.

Read more

Beyond Myself

Shangrila Rendon Pouring her Infinit into a bottle while next to her bike

At 17 years old, Shangrila Rendon and her family moved from Manila, Philippines to Chino Hills, California. She entered the states as a teenager and took on the heavy responsibility of supporting her family as they worked to establish their new life in a new country.

Read more

Salted Cinnamon Apple Cider

Salted Cinnamon Apple Cider ingredients, text "Salted Cinnamon apple cider"

Who said hydration was only for performance? Spice up your hydration game with an INFINIT Salted Cinnamon Cider!⁠ This delicious salted & hydrating cocktail can be made using your very own Apple Cinnamon Custom Hydration Blend, or regular Apple Cider.

Read more