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Ironman Coeur 'd Alene: Why Everyone Should Ride a Felt

Amber Ferreira on Bike, text "Ironman Coeur 'd Alene: Why Everyone Should Ride a Felt"

Ironman Coeur 'd Alene was my 14th full Ironman. I crossed the line in 9 hours and 58 minutes after partaking in one of the toughest Ironman battles of my career. The course topography, the Fahrenheit and fierce competition all stepped up to deliver a worthy engagement. 9 hours and 58 minutes is 35,880 seconds. The peculiar thing about this race is the second that stands out most in my mind is the one right before the starter fired the gun. That fraction of time between the command 'Get Set' and the start. Index finger flexed on the trigger.  I remember feeling immensely happy and excited. I was ready for the pain of racing and more than ever I was hoping for a battle. Well, Amber got what she wanted.

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Women For Tri: An Update

Woman for tri athlets and coach, text "Women for Tri"

More than halfway through our inaugural year, we’ve set a solid foundation and are gaining serious momentum in pursuit our end goal: closing the gender gap in triathlon. Back in May, about halfway through the Women For Tri Founding Advisory Board’s first term, we all gathered at Ironman Texas for a meeting and to bring some visibility to the new Ironman/Life Time initiative through an expo presence. We talked to a lot of triathletes and non-triathletes about our efforts to draw more women into the sport and even sold a decent number of T-shirts (with a dollar match by Ironman and Life Time) to support our broader fundraising efforts (more on that later).

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NYC Triathlon: Top 10 Reflections

Woman in Running gear near water, text "NYC Triathlon: Top 10 Reflections"

It is best if, when riding your bike to a triathlon at 4:00am, one of your contact lenses does not fall out. If it does, you’ll be forced to stop, dig out your spare, and put a new lens in. This delay may give a guy with a flyswatter in his shorts the opportunity to strike up a conversation with you on the side of the bike path in the dark. He may then give you his card, which doesn’t feature his name but does include the title “Flyswatter Guy”.

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Gran Fondo Hincapie: Recap

Bikes riding on a road surrounded by trees, text "Gran Fondo Hincapie: Recap"

This past weekend INFINIT Nutrition had the pleasure of sponsoring and attending the Hincapie Gran Fondo just outside Greenville South Carolina.  The event was set in some of the most spectacular riding areas in the country, all highlighted by amazing fall scenery and colors. Add in some pretty special riding partners with the likes of Cadel Evans, George Hincapie, Ted King, the Nation TTT Champions, and the Hincapie Pro Cycling team and it all adds up to a bucket list event.

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Hydration 101: The Basics

Athlete extending waterbottle out, text "Hydration 101: The Basics"
What is the single biggest issue I see with the age groupers I work with? Let me tell you about an e-mail we received. We received a “complaint” from a customer who said he got dehydrated using his custom INFINIT formulation. First, we very rarely get complaints about the product (if ever). It just does not happen that often and it gets our attention fast. Normally it is from the customer doing too much, we see that over and over. They are drinking their product and happily munching on gels and blocks and wonder why they feel like they ate a bag of nails after 5 hours. 

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Coaches Corner: A Shift of Focus and Emphasis

Man Running to Bike during triathlon, text "Coaches Corner: A shift of Focus and Emphasis"

“Cross Training,” what is it? The simple definition of cross training is, simply put, training in activities that are different than your primary sport.  Physiologically speaking, however..... “Physiological adaptations in response to physical training are highly specific to the nature of the training activity. Furthermore, the more specific the training program is to a given sport or activity, the greater the improvement in performance in that sport or activity.” - J.H. Wilmore, D.L. Costill, W.L. Kenney

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