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What is CoQ10?

Foam Heart on a table, text "What is CoQ10"

What is CoQ10? Coenzyme Q10, or CoQ10, is naturally made by our bodies and found within every cell of the human body. It is a substance similar to that of a vitamin and our cells use it to produce the energy needed for cell maintenance and production. As it functions as an antioxidant, CoQ10 can protect the body from damage caused by harmful molecules.  Additionally, CoQ10 can boost energy and speed up the recovery time from intense endurance efforts.

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Outside Magizine: The Outside Guide to 2016

Astronauts sitting on a space station looking at earth thats labled "2016"

The year ahead will be filled with goggles that guide us down the ski hill, stoves that could save humanity, and Kubrickian pods that will carry us to the edge of space. From new sports (bikepacking!) to epic expeditions (high school twins will make first descents in Antarctica!), we're laying down 22 bold predictions about the people, trends, and gear that will shape our world in 2016.

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Meet the INFINIT Team

Picture of INFINIT Staff, text "Meet the INFINIT Team"

Just how small are we? With a staff of only 8 full-time and 2 part-time employees, there is a big chance that you will recognize the name of someone you have worked with here at INFINIT!  Get to know the team behind creating, mixing, and producing your nutritional needs.

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Tony DeBoom: Triathlete, Artist, & Designer of INFINIT's Newest Gear

Tony DeBoom making T Shirts, text "Tony DeBoom: Triathlete, Artist, & Designer of INFINIT's Newest Gear"

The DeBoom name is one that is familiar in the endurance community. After Tim DeBoom’s back-to-back wins at Kona in 2001 and 2002, the DeBoom name became synonymous with success in triathlon. Tim’s older brother Tony also competed as a top tier triathlete. Tony had a successful career racing around the world as an age grouper and pro competing in Olympic and full Ironman distance triathlons. During his time racing, Tony finished runner-up behind his brother Tim at Ironman California, won Ironman Utah, and earned a coveted spot as an alternate for the 2000 US Olympic Triathlon Team.

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INFINIT for Multisport Nutrition

Man Rrunning at dusk, text "INFINIT for Multisport Nutrition"

As an INFINIT Formulation Specialist, I hear a handful of common questions everyday. One of the biggest sources of confusion for athletes is how to set up their nutrition strategy for a multisport event like triathlon. Many people assume that a single formula should cover them throughout the entire event. But as I’m about to explain, this simply isn’t the case. The best bike nutrition is NOT the best nutrition for your run, and trying to use the same nutrition for both could potentially create issues for you come race day.

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Ironman Coeur 'd Alene: Why Everyone Should Ride a Felt

Amber Ferreira on Bike, text "Ironman Coeur 'd Alene: Why Everyone Should Ride a Felt"

Ironman Coeur 'd Alene was my 14th full Ironman. I crossed the line in 9 hours and 58 minutes after partaking in one of the toughest Ironman battles of my career. The course topography, the Fahrenheit and fierce competition all stepped up to deliver a worthy engagement. 9 hours and 58 minutes is 35,880 seconds. The peculiar thing about this race is the second that stands out most in my mind is the one right before the starter fired the gun. That fraction of time between the command 'Get Set' and the start. Index finger flexed on the trigger.  I remember feeling immensely happy and excited. I was ready for the pain of racing and more than ever I was hoping for a battle. Well, Amber got what she wanted.

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Women For Tri: An Update

Woman for tri athlets and coach, text "Women for Tri"

More than halfway through our inaugural year, we’ve set a solid foundation and are gaining serious momentum in pursuit our end goal: closing the gender gap in triathlon. Back in May, about halfway through the Women For Tri Founding Advisory Board’s first term, we all gathered at Ironman Texas for a meeting and to bring some visibility to the new Ironman/Life Time initiative through an expo presence. We talked to a lot of triathletes and non-triathletes about our efforts to draw more women into the sport and even sold a decent number of T-shirts (with a dollar match by Ironman and Life Time) to support our broader fundraising efforts (more on that later).

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