FREE Shipping on all orders $99+ 

Tagged with 'Sports Nutrition'

Coaches Corner: A Shift of Focus and Emphasis

Man Running to Bike during triathlon, text "Coaches Corner: A shift of Focus and Emphasis"

“Cross Training,” what is it? The simple definition of cross training is, simply put, training in activities that are different than your primary sport.  Physiologically speaking, however..... “Physiological adaptations in response to physical training are highly specific to the nature of the training activity. Furthermore, the more specific the training program is to a given sport or activity, the greater the improvement in performance in that sport or activity.” - J.H. Wilmore, D.L. Costill, W.L. Kenney

Read more

INFINIT 101: Electrolytes

Athlete drinking from INFINIT water bottle, text "INFINIT 101: Electrolytes"

INFINIT’s exclusive blend of electrolytes is made up of four salts that match your sweat rate. This is primarily sodium, with potassium, calcium and magnesium. Our electrolytes are the most readily absorbable forms and are pharmaceutical grade. Developed by staff nutritionist Kim Brown MS, RD., this blend of these essential salts gives you everything you need for racing or training. Now there is no need to supplement with salt tablets or to juggle pills while running or riding your bike. Unlike most other products, Infinit gives you enough electrolytes to meet your personal goals. Just set the slider bar to suit you and throw the pills away!

Read more

How to Calculate Calories Burned During Running

Woman Running, text "How to Calculate Calories Burned During Running"

New Year’s resolutions have been set and many are embarking on their first marathon training program as a result! In order to maximize performance, it is essential to fuel yourself properly during training runs and racing, especially when runs are prolonged (>90 minutes). As a nutritionist, I have found that many runners tend to overestimate actual run energy expenditure, causing them to overeat during the day and gain unwanted weight during the season. Furthermore, an overzealous calorie intake during training can trigger a multitude of stomach issues (e.g., nausea, diarrhea, vomiting, side stitches, sloshing) and ultimately diminish run performance. Below is a step-by-step guide on how to calculate your calories burned during runs as well as your target calorie replacement needs after about 90 minutes of running. Happy running trails!

Read more

Maintaining Peak Endurance Performance After 40

Older people running through the woods, text "Maintaining Peak Endurance Performance After 40"

Much of the research on aging and endurance performance suggests that there are physiological and nutritional changes that start occurring between the ages of 35 and 40 years that may limit endurance performance. Several master athletes complain of weight gain, slowed recovery time, nagging injuries, and diminished performance. Yet, many master athletes continue to conquer the running scene, beating their younger counterparts. Look at 42 year-old Yekaterina Podkopayeva, a female Russian distance runner who ran 1500 meters in less than 4 minutes. Or marathoner Jack Foster who conquered 26.2 miles in 2:19 at the age of 41. As simple as it may sound, peak performance for all ages relies on 2 factors: smart training and proper nutrition.

Read more

What is the REAL $$$ cost of a 100 mile ride?

Man drinking on bike, text "What is the Real cost of a 100 mile ride"

I spend a great deal of my time talking to customers. I like staying in touch with what is going on in the sports we support, and also getting feedback from people. Occasionally I get the comment “INFINIT is kinda on the expensive side, but well worth it!” That got me thinking (a dangerous thing), how does INFINIT compare on a cost basis when looking at other companies?

Read more

Finding a Reason (aka Ramblings of a Madman)

Infinit CEO in funny hat, text "Fining a reason, ramblings of a madman"

I have been racing endurance events for a long time. Last week I was trying to remember the date of my first race, I think it was a duathlon in Columbus Ohio way back when Pyro pedals were the hot equipment. Late 80’s or early 90’s I think, I really cannot remember which. The only hard clues I have is  some finisher plaques from the Muncie Endurathon dating back to 1991. So it has been a while.

Read more

Alleviate Stress for Improved Training

Woman stressed text: "Alleviate Stress for Improved Training"

I know that sounds like an obvious statement, but it is still hard to do in everyday life. Even when things are a bit chaotic, most of us seem to under estimate the effects of stress on the body. As athletes we look at our training, equipment, and nutrition in hopes of a faster race and improving our fitness level. However, the majority of us never consider our stress levels. As an athlete stress can hurt your performance in many ways including an increased heart rate and oxygen consumption. It can also harm your exercise efficiency and cause a workout or race to feel tougher than it actually should. Increased muscle tension and reduced leg turnover are also contributed to stress. 

Read more