What is INFINIT?

INFINIT Nutrition was founded by endurance athletes. Athletes who — in a nut shell — realized that the difference between a good race and a great race is nutrition. Athletes who also knew that nutrition did not have to be so complicated. 

Founder and CEO, Michael Folan, had a goal when he set out - to create a better sports fuel. As a ten-time IRONMAN finisher, he knew the product had to provide enough calories and electrolytes, while being easy on the gut, and still taste good. Plus, it had to be simple and easy to replicate, eliminating the guesswork of: When did I take my last salt tablet?... Did I eat enough gels this hour?... Did I wash them down with enough water??

INFINIT Performance Nutrition specializes in providing customizable nutrition-solutions that naturally maximize the performance of athletes worldwide. We stand by our long-standing commitment of developing products based on the most current sports science research, and made with only the highest quality ingredients, free from artificial colors, sweeteners, and preservatives. 

INFINIT’s unique customizable system gives athletes the ability to design their own sports fuel formulas, made with all-natural ingredients, to their exact specifications. Developed with the patented Osmo-FIT™ system, INFINIT products and formulas are designed to be all-in-one, isotonic, and easy to digest, even in the most grueling conditions.


The INFINIT Guarantee

We will re-customize your product or we will refund your money. It’s that simple.

We want you to be 100% satisfied with every Custom-blended nutrition solution we create. If in the first 30 days you are not completely satisfied with your custom blended nutrition solution, we will consult with you and then re-customize it to your satisfaction. If you are still not happy, just return the unused product and we will refund your money.

It is our unconditional guarantee to you. If you would like to re-customize a product, or have a question about the INFINIT Guarantee simply Contact Us.

INFINIT Guarantee

The INFINIT Commitment

At INFINIT Nutrition, our mission is to develop simple nutrition products that enable customers to perform and feel better through natural, isotonic, all-in-one custom-blended nutrition solutions. We dedicate ourselves to customized product development for athletes resulting in unparalleled performance and professional partnerships.

We provide unsurpassed customer service, and product of the highest quality and purity standards available anywhere.

We work with each athlete to solve unique nutritional needs through customized solutions that simplify an athlete's fueling and hydration strategies. We are committed to helping each customer perform better and achieve their personal goals through one-on-one attention, and being an active and contributing member of the training support team.

We are dedicated to the endurance sports community, and are committed to giving back to those people and groups whom have helped our company, and the community around us, to get where it is today. 

We are commited to our customers, Team Members, and shareholders to be the leaders in evidence-based research and innovation, and focused on the ever-evolving world of sports nutrition. 


Our Products

INFINIT Nutrition Preset and Custom-blended products are handcrafted in Cincinnati, Ohio. Our products are made with only the most premium, all-natural ingredients that have been shown to enhance endurance, improve hydration, and boost recovery. All products have been developed and tested by INFINIT's team of dietitians and athletes, and are based on evidence-based sports nutrition research on how to best fuel the body for peak performance.

INFINIT Custom-blended nutrition solutions are designed to match an athlete's unique nutritional profile. Our all-natural fueling and hydration drink formulas are the simple answer to the increasingly complicated world of sports nutrition. 

Different people, different sports, different weights, different sweat rates — a one-size-fits-all bulk powder is not the answer. INFINIT allows you to customize your formula to have your desired amount of calories, electrolytes, flavor strength, carbs and more, creating the right nutrition for you and your goals. You can personalize your blend to include whey or our plant-based protein, enrich it with BCAAs, or boost it with caffeine. Plus, our list of optional Custom Protein Powder Mix "extras" gives you the option of adding a number of proven ingredients to your blends like beta-alanine, creatine monohydrate, and CoQ10.

Until now, sports nutrition companies have allowed you to "personalize" your nutrition plan by offering lots of different products to mix-and-match and play trial-and-error. They offer you a sports drink as the basic product, they then give you gels to add calories, and sports bars for when you start feeling hungry. These companies also place the onus on you to consume their products in the right quantities and concentrations while you’re training or racing, often forcing you to juggle gels, pills, and bottles.

At INFINIT, we believe that we should do the juggling at the production stage, leaving you free to focus on your performance>. We create a blend with the right number of calories for you, with enough electrolytes for your sweat rate and history of cramping. We add protein to stop hunger if you need it. We adjust the flavor level so that you will actually enjoy drinking it, and will still find palatable after hours.

We are athletes helping athletes. INFINIT was created by a group of guys that were multiple Ironman Kona finishers. We really do understand what athletes struggle with out there, and we make each and every order by hand, one at a time, for you, the athlete. 


Our Customers

First and foremost, we serve the individual athlete. Athletes are our primary focus. We offer a platform to make a product to fit your unique nutritional and personal needs. With INFINIT's Osmo-fit™ system, with or without our help, you can choose the exact amounts of calories, salts, flavor and protein to suit your needs. We custom make each protein powder mix order by hand, ship it to your door within days, and provide a 100% satisfaction guarantee.

We also serve coaches and allow them the opportunity to work with their athletes to develop specific nutritional plans that fit their needs. Coaches love us because we are an asset in their coaching toolbox. Our Formulation Specialists collaborate with the athlete and coach to do an individual nutritional analysis, and recommend a simple fueling strategy. Without the right nutrition, athletes will not race well. If they do not race well, they will not be clients for long.

Lastly, we work with clubs and teams who want to give their members the best product available. Clubs have a vast range of members; some big, some small; some that go long and others that do sprint races. You may get a cheaper product from another company, but half the club will like it and the other half will not. Because INFINIT is a custom protein powder product, we can satisfy every member of the team while providing excellent club benefits and discounts. This is a huge benefit for racers and helps us to get the word out about our product. Having countless athletes outperform on, and enjoy, our products is the best advertising we can dream of, and is why we've been doing this for over 10 years.


INFINIT Guarantee


We will re-customize your product or we will refund your money. It's that simple.We want you to be 100% satisfied with every custom product we help you create.

If in the first 30 days you are not completely satisfied with your custom blended nutrition solution, we will consult with you and then re-customize it to your satisfaction. If you are still not happy, just return the unused product and we will refund your money.

It is our unconditional guarantee to you.

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